Digital Marketer

Role Overview

Digital Marketer

You’ll work closely with brand, content, and leadership teams to scale reach, engagement, and lead generation.

Key Responsibilities

Organic Growth & Content

• Plan and execute organic growth strategies across Instagram, LinkedIn, YouTube, and Facebook
• Own end-to-end content execution (reels, videos, static posts) including ideation, publishing, and optimisation
• Build and maintain a consistent brand voice and digital presence
• Track performance metrics and optimise content based on engagement and reach

Performance Marketing

• Execute and optimise Meta ad campaigns (Instagram & Facebook)
• Drive high-quality leads while improving ROAS and campaign efficiency
• Work with creatives to test formats, hooks, and messaging
• Monitor campaign performance and share actionable insights

Analytics & Optimisation

• Track key metrics: reach, engagement, CTR, conversions, and growth
• Build reports and dashboards to measure impact
• Use data to continuously refine content, hashtag strategies, and paid campaigns

Cross-Functional Collaboration

• Work closely with content creators, designers, and brand teams
• Align digital campaigns with product launches, partnerships, and business goals

What We’re Looking For

• 1–3 years of experience in Digital Marketing / Social Media / Growth Marketing
• Proven experience scaling organic reach and audience
• Hands-on experience with Meta Ads Manager
• Strong understanding of content formats, trends, and platform algorithms
• Data-driven mindset with the ability to translate insights into action
• Comfortable working in a fast-paced startup environment

Nice to Have

• Experience working with creators, startups, or D2C brands
• Basic video/content editing knowledge
• Experience with analytics tools and reporting

How to Apply

Share your resume at sandhyasingh@cosmofeed.com along with:

• Links to social handles / brands you’ve managed
• 1–2 examples of campaigns or content you’re proud of