Digital Marketer

Role Overview

Digital Marketing Specialist

The ideal candidate has a foundational understanding of the digital marketing funnel and is eager to experiment, measure results, and scale what works.

Key Responsibilities

• Campaign Management:

  Execute day-to-day social media posts, email newsletters, and basic PPC campaigns.

• Content Coordination:

  Collaborate with designers and copywriters to produce high-quality assets for ads and organic channels.

• SEO & SEM:

  Perform keyword research and assist in managing Google Ads and on-page SEO optimizations.

• Reporting & Analytics:

  Track KPIs using Google Analytics and platform-specific insights to provide weekly performance reports.

• A/B Testing:

  Assist in testing landing pages, ad copy, and subject lines to improve conversion rates.

• Market Research:

  Stay up-to-date with the latest digital trends and competitor activities.

Required Skills & Qualifications

• Experience:

  1+ years of professional experience in digital marketing (can include high-level internships).

• Tools:

  Proficiency with

  Google Analytics

  ,

  Meta Ads Manager

  , and email marketing software (e.g., Mailchimp, HubSpot, or Klaviyo).

• Copywriting:

  Strong ability to write engaging headlines and short-form ad copy.

• Technical Literacy:

  Basic understanding of SEO principles (keywords, meta tags, backlinking).

• Mindset:

  A "test-and-learn" attitude with strong attention to detail and deadlines.

Preferred (Bonus) Skills

• Basic graphic design skills (Canva or Adobe Creative Suite).
• Experience with CMS platforms like WordPress or Shopify.