Digital Marketer

Role Overview

We are looking for an experienced Digital Marketing Lead who will own the complete digital marketing function and lead the in-house team..

This role is responsible for strategy, performance, team monitoring, and execution oversight, with a strong focus on lead generation, brand visibility, and ROI across Heiley Group’s business verticals.

Key Responsibilities:

1. Strategy & Planning

• Define digital marketing strategy aligned with business and sales objectives
• Plan monthly and quarterly digital roadmaps for each business vertical
• Identify suitable platforms, budgets, and campaign objectives
• Decide campaign mix: paid ads, SEO, social media, content, branding

2. Paid Marketing & Performance Ownership

• Plan, execute, and optimize paid campaigns (Google Ads, Meta Ads, linked in Ads)
• Monitor CPL, ROAS, conversion rates, and lead quality
• Allocate and control ad budgets efficiently
• Prepare performance reports and insights for management

3. Team Leadership & Monitoring

• Guide and mentor the team.
• Assign tasks, define weekly priorities, and track deliverables
• Review team output for quality, consistency, and effectiveness
• Conduct regular reviews and provide feedback for improvement
• Ensure collaboration between digital team and sales teams

4. SEO & Content Oversight

• Monitor SEO performance, keyword rankings, and traffic growth
• Review content plans, landing pages, blogs, and creatives
• Ensure SEO, social media, and paid campaigns are aligned
• Coordinate website updates and landing page optimization

5. Branding & Online Presence

• Maintain consistent brand tone across all digital platforms
• Supervise creatives, videos, reels, and promotional content
• Monitor Google reviews, online reputation, and brand mentions
• Support new launches, offers, and promotional campaigns

6. Cross-Team Coordination

• Work closely with sales teams to improve lead quality and conversion
• Align marketing campaigns with offers, pricing, and business goals
• Coordinate with external vendors or agencies if required

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment

Application Question(s):

• Are you located in Kochi?
• How many years of experience do you have?

Work Location: In person