Digital Growth Lead

About the Role

Digital Growth Lead

Key Responsibilities

📈 Performance Marketing

• Plan, execute, and optimize full-funnel campaigns across Meta, Google, YouTube, and other major platforms.
• Drive key metrics like ROAS, CAC, and overall campaign profitability.

🌍 Global Digital Marketing

• Independently manage campaigns across international markets.
• Tailor creatives and messaging based on regional insights and local nuances.

📧 Channel Marketing

• Build and refine email, WhatsApp, and other messaging flows for product launches, customer retention, and re-engagement.
• Leverage segmentation and personalization for higher impact.

🧪 Conversion Rate Optimization (CRO)

• Improve landing pages, PDPs, and checkout flows through A/B testing, heatmaps, and UX optimization.
• Work with product/design teams to streamline conversion pathways.

🛍️ Marketplace Performance

• Manage ad spends and campaign performance on third-party e-commerce platforms (e.g., Amazon, Myntra).
• Ensure efficiency and strong revenue performance from marketplace channels.

🎯 Influencer & Creator Marketing

• Oversee partnerships with influencers and creators.
• Track ROI, manage whitelisted ads, and maximize outcomes from creator-led campaigns.

🔍 SEO & Organic Synergy (Bonus)

• Collaborate with the organic growth team to ensure alignment between paid and organic efforts for compounding results.

🤝 Agency & Creative Collaboration

• Manage relationships with external agencies to ensure flawless execution and strategic alignment.
• Work with internal creative teams to deliver audience-tailored ad assets that convert.
  

What We’re Looking For

• 3–5 years

  of hands-on experience in performance/digital marketing, preferably with D2C, fashion, or lifestyle brands.
• Proven track record of managing large ad budgets and consistently delivering strong ROI.
• Deep expertise in

  Meta Ads, Google Ads, YouTube Ads

  , and e-commerce performance platforms.
• Experience scaling campaigns globally with an understanding of regional consumer behavior.
• Strong analytical mindset with a bias for experimentation, iteration, and measurable growth.