Digital Growth Lead

Key Responsibilities:

• Performance Marketing

  : Design, run, and refine full-funnel campaigns across major platforms (Meta, Google, YouTube, etc.) to optimize for ROAS and CAC.

• Global Digital Marketing

  : Independently manage and scale campaigns in international markets, tailoring messaging and creatives to regional insights.

• Channel Marketing

  : Build and optimize email and messaging automation flows for launches, engagement, and retention using segmentation and personalization.

• Conversion Rate Optimization

  : Improve landing pages, product detail pages, and checkout flows through ongoing experimentation and UX refinement.

• Marketplace Performance

  : Oversee ad campaigns on third-party e-commerce platforms, ensuring ad spend efficiency and revenue performance.

• Influencer Marketing ROI

  : Manage influencer partnerships, track performance, and enhance outcomes from creator-led campaigns and whitelisted ads.

• SEO & Organic Synergy (Bonus)

  : Coordinate paid strategies with organic growth for holistic performance outcomes.

• Agency Collaboration

  : Manage external agency relationships to ensure smooth execution and strategic alignment.

• Creative Collaboration

  : Work with design and content teams to produce effective ad creatives tailored to segmented audiences.

What We re Looking For:

• 3-5 years of hands-on experience in performance and digital marketing (preferably within fashion, lifestyle, or D2C brands).
• Demonstrated success managing large-scale ad budgets and consistently achieving ROI targets.
• Deep expertise across Meta Ads, Google Ads, YouTube Ads, and e-commerce performance platforms.
• Experience executing and scaling marketing efforts in global markets, with cultural and behavioral understanding of international consumers.