Digital Growth Lead

Role not for you, but know the perfect person for it? Refer a friend, and make Rs 10K if successfully placed :) Refer & Earn! A fast-growing lifestyle brand is looking for a Digital Growth Lead to drive performance marketing across global markets. This role blends strategy with hands-on execution, perfect for someone who thrives in a data-driven, fast-paced environment. Key Responsibilities: Performance Marketing : Design, run, and refine full-funnel campaigns across major platforms (Meta, Google, YouTube, etc.) to optimize for ROAS and CAC. Global Digital Marketing : Independently manage and scale campaigns in international markets, tailoring messaging and creatives to regional insights. Channel Marketing : Build and optimize email and messaging automation flows for launches, engagement, and retention using segmentation and personalization. Conversion Rate Optimization : Improve landing pages, product detail pages, and checkout flows through ongoing experimentation and UX refinement. Marketplace Performance : Oversee ad campaigns on third-party e-commerce platforms, ensuring ad spend efficiency and revenue performance. Influencer Marketing ROI : Manage influencer partnerships, track performance, and enhance outcomes from creator-led campaigns and whitelisted ads. SEO & Organic Synergy (Bonus) : Coordinate paid strategies with organic growth for holistic performance outcomes. Agency Collaboration : Manage external agency relationships to ensure smooth execution and strategic alignment. Creative Collaboration : Work with design and content teams to produce effective ad creatives tailored to segmented audiences. What We re Looking For: 3-5 years of hands-on experience in performance and digital marketing (preferably within fashion, lifestyle, or D2C brands). Demonstrated success managing large-scale ad budgets and consistently achieving ROI targets. Deep expertise across Meta Ads, Google Ads, YouTube Ads, and e-commerce performance platforms. Experience executing and scaling marketing efforts in global markets, with cultural and behavioral understanding of international consumers. Location: Noida. Office moving to South Delhi in a couple of months / 5 days, onsite