Digital Content Manager

Company:

Employment Type:

Industry:

Meadbery is a fast-growing nutraceutical brand helping Indian consumers build healthier daily habits—responsibly. We combine high-quality supplements with education and claim-safe communication across web, ads, email, and social.

Create clear, credible, and conversion-friendly content (English + Hinglish) across web, ads, email, social, and video—ensuring accuracy, SEO hygiene, and compliance for health/wellness.

• Write and edit: website/landing pages, blogs, ads, emails/WhatsApp, social posts, video/reels scripts, and basic micro-copy (headlines, CTAs).
• Research industry topics using credible sources; translate expert/dietitian input into simple consumer language.
• Maintain claim-safe wording (no medical/curative promises), add disclaimers where needed.
• Structure content for SEO (titles, H1/H2s, internal links, meta tags, intent alignment).
• Collaborate with design/marketing; manage briefs, versions, and deadlines in CMS and task tools.
• Track performance metrics with the team; iterate to lift CTR, engagement, and conversions.
  

• 1–3 years of professional content writing experience (agency or brand).
• Strong English with comfortable

  Hinglish

  for consumer copy.
• SEO basics, keyword intent, and on-page hygiene.
• WordPress/CMS experience and solid editing/proofing.
• Research rigor; ability to cite credible sources and keep copy compliant.
• Time management: handle multiple briefs and deliver on deadlines.
  

• Experience in D2C, wellness, pharma, or healthcare communication.
• Familiarity with performance ad copy and landing page best practices.
• Working knowledge of GA4/Search Console/Ahrefs/Semrush, Grammarly, Notion/Trello, Canva/Figma.
  

• 30 days:

  Onboard to brand voice; ship weekly content to spec with ≤1 revision round.

• 60 days:

  Own a content stream (e.g., blog + email) and deliver measurable engagement/CTR lift.

• 90 days:

  Contribute to ranked keywords and a tested ad-copy framework that reduces CPA.

• Weekly output targets (blogs/ad variants/emails/social posts) met ≥95% on time.
• Edit ratio: ≤1 revision round per piece on average.
• CTR/engagement lift on priority assets; growth in ranked keywords; conversion upticks on key pages.
  

Google Docs, WordPress, GA4, Search Console, Ahrefs/Semrush, Grammarly, Notion/Trello, Canva/Figma.

Content Writer → Senior Content Writer → Content Strategist.

dhiraj@meadbery.com