Digital Content Management New Associate

Skill required:

Designation:

Qualifications:

Years of Experience:

About Accenture

What would you do?

What are we looking for?

Roles and Responsibilities:

• Asset Life Cycle and Expiration: Managing the asset life cycle, including asset expiration. Conducting monthly audits to identify inactive users and reaching out to secondary owners for the reassignment of abandoned assets. Ensuring adherence to the asset life cycle policy, which dictates that any published asset must be reviewed once every two years, with the expiration date defaulting to two years. Metadata Application and Governance: Guiding users on applying metadata for assets, including required fields, keywords, language, and location. Ensuring metadata is used for findability and assessing appropriate asset use within the IDL asset share. Managing and providing guidance on digital rights management, including tagging assets as Intel-owned or licensed, and ensuring the accurate input of license descriptions and terms of use. Advising on license expiration dates, with a guideline to set perpetual licenses for a 5-year period for renewal purposes. Enforcing system checks that prevent the asset expiration date from being later than the license expiration date. Providing guidance on file requirements for assets to be shared with intel.com (e.g., PDF for documents, MP4 for video, JPG/PNG for images, along with specific file size and dimension requirements).
• Publishing and Workflow Management: Overseeing the central libraries instance (IDL backend) where finished assets reside and asset management takes place. Initiating and managing publishing workflows, such as "publish new asset" or "publish new asset with brand approval," which determine the approval process. Ensuring assets are moved to appropriate publishing folders based on file type and audience. Handling asset versioning to ensure that updates replace the original file without creating duplicates or breaking existing page links. Facilitating translation workflows by creating copies of assets for localized versions and maintaining relationships between original and translated assets.
• User Support and Guidance: Providing guidelines to agencies regarding asset creation and preparation, such as using crop features in Photoshop to ensure compatibility with different aspect ratios. Recommending that authors double-check for existing assets by file name or stock ID number to avoid duplication. Maintaining up-to-date training materials and documentation in resources like the DRC (Digital Rights Central) and an AEM training wiki. Coordination and System Synchronization: Working in partnership with IT (Scott Strohmeyer) to ensure that the DAM and IDL systems are kept in sync.