Digital Communications Manager

Role & responsibilities Website Management Oversee the day-to-day operation, updates, and performance of the company website. Ensure content is accurate, timely, SEO-optimized, and aligned with branding. Oversee web developers or IT to manage website improvements and troubleshoot issues. Coordinate with product teams to create technical content in the form of articles, case studies and user guides and publish the content on the website Email & Newsletter Marketing Plan, write, design, and schedule regular newsletters and email campaigns. Segment email lists and personalize communications for targeted engagement. Monitor performance metrics (open rates, CTR, conversions) and optimize accordingly. Content Creation & Management Develop digital content (text, images, video, infographics) across platforms. Maintain a consistent brand voice across all digital communications. Collaborate with internal teams to source content and ensure messaging alignment. Social Media & Digital Campaigns Manage the company's presence on LinkedIn, Twitter, Facebook, Instagram, etc. Create and schedule posts, monitor engagement, and respond to comments/messages. Support paid digital marketing campaigns and analyze their effectiveness. Analytics & Reporting Track key performance indicators (KPIs) for digital communications efforts. Provide regular reports and insights to improve strategy and engagement. Preferred candidate profile Professional diploma or degree in Communications, Marketing, Digital Media, or a related field. 2+ years of experience in digital communications, content management, or marketing. Proficient in CMS platforms (e.g., WordPress), email marketing tools (e.g., Mailchimp, HubSpot), and analytics tools (e.g., Google Analytics). Strong writing, editing, and visual storytelling skills. Familiarity with SEO, HTML/CSS basics, and social media management tools. Creative mindset with strong organizational and project management skills.