Digital Campaign Manager (google ads)

Position Overview: We are seeking a Performance Marketing Manager with 3+ years of

experience to optimize our digital marketing initiatives, ensuring high ROI and impactful

results. This role demands a seasoned expert who can design, implement, and refine

campaigns across multiple channels, using a data-driven approach to achieve ambitious

growth targets. The ideal candidate possesses a comprehensive understanding of

performance marketing strategies, a strong analytical skill set, and experience with

managing significant ad budgets across platforms.

Key Responsibilities:

1. Campaign Strategy, Planning, and Execution

○ Develop, execute, and scale high-impact, multi-channel digital campaigns

across Google Ads, Facebook Ads, LinkedIn, Instagram, programmatic

platforms, and other relevant channels.

○ Collaborate with cross-functional teams to align campaigns with overall

business goals, brand strategies, and product launches.

○ Build out targeted and personalized ad experiences for different audience

segments to optimize engagement and conversion rates.

2. Performance Optimization & Testing

○ Lead regular A/B and multivariate testing on ads, creatives, audiences, and

landing pages to maximize performance and minimize acquisition costs.

○ Analyze campaign data, report insights, and recommend actionable strategies

to improve KPIs such as CPA, CTR, ROAS, and conversion rates.

○ Use analytical tools and software, such as Google Analytics, Google Tag

Manager, and marketing automation platforms, to monitor and refine

campaign performance continuously.

3. Budget Management & ROI Maximization

○ Oversee and manage substantial ad budgets across multiple platforms,

optimizing allocations based on performance data to maximize return on ad

spend (ROAS).

○ Implement advanced bidding strategies and budget management tactics to

4. Data Analysis & Reporting

○ Prepare in-depth campaign performance reports, translating data into clear

and actionable insights for both internal and external stakeholders.

○ Collaborate with data and analytics teams to enhance reporting mechanisms

and deliver real-time performance metrics.

5. Competitor Analysis & Industry Research

○ Conduct market research and competitive analysis to identify new

opportunities and industry best practices.

○ Stay informed of the latest changes in platform algorithms, ad formats, and

industry trends to maintain a high level of performance.

Qualifications:

● Bachelor’s degree in Marketing, Business, Data Analytics, or a related field;

advanced certifications in digital marketing or analytics are a plus.

● 3+ years of experience in performance or digital marketing, with proven success in

scaling and optimizing high-budget campaigns.

● Proficient with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn

Ads, and others) and advanced analytics tools (Google Analytics, Google Tag

Manager, etc.).

● Demonstrated expertise in A/B testing, data analysis, and optimization techniques.

● Strong knowledge of marketing automation, CRM tools, and customer journey

mapping.

● Exceptional problem-solving skills with a proactive, data-driven approach.

● Excellent communication skills and the ability to present complex data insights to

stakeholders clearly.

Preferred Skills:

● Experience in e-commerce or SaaS marketing.

● Familiarity with SEO principles and their application in paid campaigns.

● Advanced skills in Excel and data visualization tools.

● Certifications such as Google Ads, Google Analytics,

Job Types: Full-time, Permanent

Pay: Up to ₹800,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person