Digital Brand Strategist

About Shelly Jewels

Shelly Jewels is a fast-growing fashion jewellery brand offering high-quality, nickel-free imitation pieces at affordable prices. We empower modern women to shine—whether at work, weddings or everyday outings—through trendy designs, hyper-targeted digital campaigns, and stellar customer experiences.

The Role

one-man army

• Own and scale our e-commerce sales via Google Ads, Meta (Facebook & Instagram) Ads, and other digital channels
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• Architect, launch and optimize high-impact performance campaigns that move the needle on revenue
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• Drive SEO strategy to boost organic visibility and reduce CAC
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• Build and elevate the Shelly Jewels brand in the competitive jewellery space
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• Work closely with a lean startup team—your voice will be heard, and your actions will have immediate impact

What You’ll Do

• Performance Marketing:

  Plan, execute & optimize search, shopping & social ads (Google, Facebook, Instagram, YouTube, etc.)
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• Campaign Innovation:

  Develop creative ad concepts, landing pages and A/B tests to continually improve CTR, CVR & ROAS
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• SEO & Content:

  Audit on-site SEO, craft blog/article briefs, manage backlinks and keyword roadmaps
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• Analytics & Reporting:

  Track KPIs in Google Analytics & Ads, generate weekly/monthly dashboards, surface actionable insights
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• Brand Building:

  Define brand positioning, messaging pillars, tone of voice; collaborate on product launches & promotions
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• Cross-Functional Collaboration:

  Work hand-in-glove with design, operations and customer support to deliver cohesive brand experiences

What We’re Looking For

• Proven Track Record:

  3+ years driving e-commerce growth for D2C or retail brands—ideally fashion or jewellery
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• Ad Expert:

  Deep mastery of Google Ads (Search, Shopping, Performance Max), Meta Ads Manager, and remarketing strategies
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• SEO Savvy:

  Hands-on experience with technical and content SEO for Shopify or similar platforms
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• Analytical Mindset:

  Comfortable with data—ability to slice & dice performance, set up dashboards and recommend optimizations
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• Creative & Strategic:

  You can craft compelling brand narratives and translate them into winning campaign creatives
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• Self-Starter:

  Thrives in a startup environment; takes ownership end-to-end; resourceful and proactive
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• Team Player:

  Strong communicator, open to feedback, and passionate about building something great from the ground up