Digital Brand Strategist

Job Summary:

We are seeking a creative and data-driven Digital Brand Strategist to lead and execute digital strategies that enhance our brand identity, drive online engagement, and increase visibility across digital channels. This role requires a deep understanding of branding, content marketing, social media, SEO, and consumer behavior in the digital space.

Key Responsibilities:

• Develop and implement comprehensive digital brand strategies aligned with business goals.
• Define brand voice and messaging for all digital platforms including website, social media, email, and digital ads.
• Analyze target audiences and create digital campaigns tailored to customer segments.
• Collaborate with designers, content creators, and marketing teams to ensure cohesive storytelling and branding.
• Manage and optimize brand presence across all relevant digital platforms (Instagram, LinkedIn, YouTube, X, etc.).
• Use analytics tools to measure campaign performance, customer engagement, and brand health; provide actionable insights.
• Conduct competitor and market analysis to inform positioning and differentiation.
• Guide SEO, SEM, and social media strategies to enhance reach and visibility.
• Monitor online conversations and trends to maintain a responsive and relevant brand presence.
• Stay up to date on emerging digital marketing trends, tools, and technologies.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3–5 years of experience in digital marketing or brand strategy roles.
• Proven experience in developing and executing successful digital brand campaigns.
• Strong knowledge of digital marketing channels (SEO, PPC, email, social media, web).
• Proficient in tools like Google Analytics, Meta Business Suite, SEMrush, Canva, or Adobe Creative Suite.
• Excellent communication, storytelling, and strategic thinking skills.
• Ability to manage multiple projects and meet tight deadlines.

Job Types: Full-time, Permanent

Pay: ₹70,000.00 - ₹90,000.00 per month

Benefits:

• Flexible schedule
• Internet reimbursement

Schedule:

• Day shift
• Rotational shift

Supplemental Pay:

• Yearly bonus

Work Location: In person