Digital Advertiser (Performance Marketer)

4 years

0 Lacs

Posted:1 month ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Position Overview:

Highly data driven and creative Digital Advertiser

Key Responsibilities

Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other digital platforms

· Conduct market research, competitor analysis, and audience segmentation to define targeted ad strategies.

· Create compelling ad copies, creatives, and A/B testing variations to enhance campaign performance.

CTR, CPC, CPL, ROAS, and overall conversion rate

· Monitor, analyze, and report campaign performance using analytics tools (Google Analytics, Ads Manager, etc.).

· Collaborate with content, design, and marketing teams to ensure ads align with brand strategy.

· Stay updated with the latest digital advertising trends, platform updates, and best practices.

· Manage advertising budgets effectively to ensure maximum ROI.

· Conduct retargeting campaigns to nurture prospects and improve customer acquisition.


Key Skills & Qualifications

· Bachelor’s degree in marketing, Business, or related field (or equivalent experience).

· Proven experience with minimum 4 years in digital advertising, PPC, or performance marketing

Google Ads, Meta Ads, LinkedIn Ads

analytics tools

SEO/SEM principles and digital funnel strategies

· Creative mindset with strong copywriting and visual communication skills.

· Strong analytical, problem-solving, and project management abilities.

· Ability to work independently as well as in a collaborative team environment.

· Must have knowledge of Microsoft Clarity, GA4, Meta Pixel and data analysis from these tools.



Reporting - Marketing Head

Location - Surat

Job Type: Full time

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