Digital Ads & Tracking Specialist

Wellnite is a next-generation digital mental health platform making high-quality care accessible through technology. We empower licensed providers with modern tools, enabling clients to find care seamlessly. From therapy and psychiatry to AI coaching and content, we’re reimagining the full-stack experience of mental health.

We’re scaling rapidly across the U.S. and globally—working with major insurance payers, launching AI-powered wellness tools, and expanding our reach via social, paid media, and SEO.

Digital Ads & Tracking Specialist

You’ll work closely with our Growth, Product, and Engineering teams to ensure we can track and scale paid campaigns across platforms like Meta (Facebook/Instagram), TikTok, Google Ads, and more.

• Implement and maintain tracking infrastructure using

  Google Tag Manager

  ,

  Meta Pixel

  ,

  TikTok Pixel

  ,

  Google Ads Conversion Tracking

  , and

  LinkedIn Insight Tag

• Set up UTMs, custom events, and conversion goals to map full-funnel behavior (e.g., from ad click → landing page → sign-up → therapy session)
• Troubleshoot broken pixels, duplicate events, and cross-platform data inconsistencies
• Collaborate with content and design team to ensure creatives are tag-ready and funnel-optimized
• Set up A/B tests for landing pages and ads, ensuring tracking consistency
• Build dashboards (Google Looker Studio or similar) for real-time campaign performance
• Provide input on growth experiments and funnel optimization strategies

• 2+ years of hands-on experience with

  performance marketing

  and tracking setup
• Advanced knowledge of

  Google Tag Manager

  (custom HTML tags, triggers, data layer logic)
• Deep experience with

  Meta Pixel

  ,

  TikTok Pixel

  , and

  Google Ads

  tracking
• Fluent in UTM conventions and able to design end-to-end tracking frameworks
• Strong familiarity with landing page and funnel tools (e.g., Webflow, Instapage, Unbounce)
• Comfortable setting up GA4 events and mapping conversion flows
• Analytical mindset with comfort working in dashboards and spreadsheets
• Familiarity with HIPAA-safe practices for tracking health-related user journeys (a plus)

• Have experience scaling healthcare or wellness-related ads
• Have worked in a mental health or telehealth startup environment
• Are familiar with tools like Segment, Mixpanel, or Customer.io
• Can write simple JavaScript for tracking/debugging purposes
• Have experience integrating ads with CRM (e.g., HubSpot, Airtable, Intercom)

• Mission-driven culture with real impact in people’s lives
• Flexible hours and remote-first team
• Startup velocity with room for growth
• Opportunity to work with a cross-functional, high-output team
• Transparency and autonomy in decision-making