Location Name:
Pune Corporate Office - Mantri
Job Purpose
“This position is open with Bajaj Finance ltd.”Content Manager will be responsible for creating٫ improving and maintaining content with the goal of achieving business goals. Duties will also include raising brand awareness by sharing content٫ and monitoring web traffic and metrics with the interest of maintaining best practices.Culture Anchor:Work Hard - Consistently puts in effort. plans and tracks daily progress to achieve targetsExecute with Rigor - Takes responsibility for meeting targets with focus and effortOwn It - Maintains honesty and fairness in all interactions in line with organization’s policiesAct with Integrity
Duties And Responsibilities
PRINCIPAL ACCOUNTABILITIES(Accountabilities associated with the job)
- Duties & Responsibilities:oDevelop content strategy that aligns with marketing and business targets both long term and short term.oCollaboratively design and develop site content٫ design٫ and layout alongside design and marketing teams.oGenerate and publish engaging contentoEdit٫ proofread and improve upon writer's’ posts when necessaryoEnsure brand consistency by communicating effectively with writersoOptimize content according to SEOoUse content management systems to analyze website traffic and users engagement metricsoIncrease web traffic across platforms by managing content distribution to online channels and social media.oEnsure all data and work is legally compliant (e.g. copyright protection)oRemain current on developments and generate new ideas to draw attention of audience4. MAJOR CHALLENGES(Challenges faced on an on-going basis in carrying out the job)
- KPI- success metrics ownership
- Online DIY Portal - Monitoring & Project Execution
- Liasoning with internal stakeholders for Capability Support & Project Management5. DECISIONS(Key decisions taken by job holder at his/her end)Timeline & Deliverables for projects related to online DIY 6. INTERACTIONS(Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job)Internal ClientsRoles you need to interact with inside the organization to enable success in your day to day work IT, Business, COEs, Marketing, Call Centre, Legal & Compliance External Clients Roles you need to interact with outside the organization to enable success in your day to day workRetail Product Distributors, Sister companies (BHFL, BFDL, BFSD etc) COE7. DIMENSIONS(Key numerical data which will reflect the scope and scale of activities concerning this job)Financial Dimensions (FY 22)(These should be quantifiable numerical amounts)AOP Volume through Online DIY channel 1500 CrsOther Dimensions (FY 22)(Significant volume dimensions associated with the job)Total Team Size: 1Number of Direct Reports: 0Number of Indirect Reports: 0Number of Outsourced employees: 0
Required Qualifications And Experience
SKILLS AND KNOWLEDGE(Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent)Educational Qualificationsa)Qualifications & Work Experience
- Technical Knowledge & ExperienceoBackground of Financial products with MBA in journalism٫ Marketing or relevant fieldoProven work experience as a Content manageroVerifiable experience with MS Office and WordPressoBasic technical knowledge of HTML and online publishingoKnowledge of SEO and web traffic metricsoComprehension of and familiarity with social mediaoOutstanding written English skills.
- Personal AttributesoExcellent interpersonal and communication skills- both verbal & writtenoAbility to multi task- work on tight deadlines and able to cope under pressureoAttention to detail and high level of accuracyoStrong problem solving/logical thinker and highly numerateoAbility to work with cross functional teams and multiple stakeholders
