Deputy Manager-Marketing

Area(s) of responsibilityEssential job tasksBuild and execute marketing strategy and plan for one or more business unit/sExecute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipelineSupport external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositionsExecute the content marketing plan as per the editorial calendar developed for the BU/PracticeWork directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assetsCreate content working with writing agencies, and working with SME’sCustodian of web and social media content for all matters related to the practice/BUPlan and execute effective and measurable omni-channel marketing campaignsRun inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM, Paid socialCreate deal pipeline and focus on business development by working closely with inside sales.Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firmsWork with relevant OEMs/ Alliances for joint GTM activities

Requirements

MBA or equivalent BU experience10-12 years marketing experienceUnderstanding of Enterprise Technologies such as ERP, CRM etc. and industry verticalsSkilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditionalPreferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.Ability to think strategically both from marketing and organizational perspectiveAbility to effectively collaborate with top and mid-tier leadershipMeticulous with detail and analyticsExperience in planning and executing virtual events/webinars