Deputy Manager-Marketing

As a Marketing Manager for one or more business units, your role involves building and executing marketing strategies and plans. You will be responsible for executing multi-touch Integrated Marketing campaigns across various channels to generate sales qualified pipeline. You will support external facing proposition development and lead the creation of marketing and sales collateral. Your tasks will include executing the content marketing plan, developing case studies, press releases, and content marketing assets in collaboration with practice/Verticals. You will be the custodian of web and social media content related to the practice/BU. Additionally, you will plan and execute omni-channel marketing campaigns, run inbound and outbound marketing campaigns, create deal pipelines, and focus on business development. Key Responsibilities: - Build and execute marketing strategy and plan for one or more business unit/s - Execute multi-touch Integrated Marketing campaigns to generate sales qualified pipeline - Support external facing proposition development and lead creation of marketing & sales collateral - Execute content marketing plan and develop case studies, press releases, and testimonials - Create content in collaboration with writing agencies and subject matter experts - Manage web and social media content for the practice/BU - Plan and execute omni-channel marketing campaigns - Run inbound and outbound marketing campaigns to drive revenue inflows and brand awareness - Create deal pipeline and focus on business development - Manage influencer reach-out and work with relevant OEMs/Alliances for joint GTM activities Qualifications Required: - MBA or equivalent with BU experience - 10-12 years of marketing experience - Understanding of Enterprise Technologies such as ERP, CRM, and industry verticals - Skilled in creating and managing strategic marketing efforts to increase quality leads - Preferred experience in joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce - Ability to think strategically and collaborate effectively with leadership - Meticulous with detail and analytics - Experience in planning and executing virtual events/webinars No additional details about the company were provided in the job description.,