Deputy General Manager - OOH

Associate Account Director – OOH

Key Responsibilities

• Client Management: Lead relationships with key clients, ensuring delivery of high-quality campaigns that meet business and branding objectives.
• Campaign Strategy & Planning: Develop OOH media plans aligned with client briefs and campaign goals, incorporating innovation, location intelligence, and measurable outcomes.
• Vendor & Media Partner Coordination: Liaise with OOH vendors, media owners, and site partners to negotiate the best rates and ensure quality execution.
• Execution Oversight: Oversee the end-to-end implementation of OOH campaigns, including site selection, creative adaptation, production, installation, and audits.
• Performance & Reporting: Track and analyse campaign effectiveness through site reports, visibility audits, and footfall studies; present detailed reports to clients.
• New Business Development: Contribute to pitches and proposals for new OOH-led business opportunities.
• Market Intelligence: Keep up-to-date with trends in OOH innovations, digital OOH (DOOH), transit, and experiential formats.
  

Key Requirements

• 10–12 years of experience in OOH media planning and account management, preferably within a leading media or advertising agency.
• Proven track record of executing high-budget OOH campaigns across cities and formats.
• Strong understanding of urban media landscapes, consumer behaviour, and brand positioning in physical spaces.
• Excellent communication, negotiation, and presentation skills.
• Ability to work cross-functionally with creative, media, production, and research teams.
• Strong problem-solving skills and attention to detail.
  

Qualifications

• Bachelor’s or Master’s degree in Advertising, Marketing, Media Studies, or related fields.
• Certifications in media planning or OOH technologies are a plus.
  

What We Offer