Demand Lead

About Cult-

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

We are looking for a Demand Lead to manage a category of product for our company. You will be the one responsible for the pricing and meeting the revenue targets for the category. Relationships with vendors and product range management will also be part of your duties. An excellent category manager must have extensive experience in understanding consumer needs and the retail environment. They must have a commercial mindset and full comprehension of marketing and sales principles. Exceptional communication skills are also key for category managers. The goal is to increase sales and profitability of business to drive sustainable growth.

Key Responsibilities

• Achieve monthly sales and profitability targets on third party e commerce platforms and our own D2C channel
• Effective planning to ensure achievement of sales targets while maintaining healthy DOH for SKUs
• Analyse data or insights to determine industry and consumer trends
• Manage effective inventory distribution to achieve fastest delivery timelines for customers
• Effective performance marketing through listing and banner ads.
• Make accurate forecasts for product demand to ensure the sustainability of inventory
• Liaise with marketing teams to determine competitive pricing and promotional activities of a product category

Basic Requirement

• Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in business management.
• Proven experience as category manager or similar role with minimum 4 yrs experience. Solid knowledge of category management, marketing and sales principles is a must
• Proven experience as a team leader and should display strong team management skills.
• Excellent analytical and communication skills
• High sense of ownership and should display rigour.
• Organized, methodical and detailed oriented
• Capable to delivering projects within set deadlines
• Understanding of data analysis and forecasting methods
• An analytical mind with a strategic ability