Demand Generation Specialist - Mobility & IoT Solutions

Demand Generation Specialist – Mobility & IoT Solutions

Demand Generation Specialist

2-3 years of experience

• Bachelor’s Degree

  or related field of study.

• 2-3 years of experience

  in demand generation, lead nurturing, and campaign management.
• Knowledge of

  IoT

  ,

  mobility solutions

  , and

  fleet management

  technologies.
• Proficiency in tools for

  database profiling

  ,

  direct calling

  ,

  email marketing

  ,

  direct mail

  , and

  lead nurturing

  .

• Strong communication

  and

  interpersonal skills

  .
• Ability to work effectively in a

  fast-paced environment

  and manage multiple projects.
• Demonstrated experience in planning, executing, and optimizing demand generation campaigns.
• A

  team player

  who can collaborate with internal teams and channel partners.

• Drive Marketing Qualified Leads (MQLs)

  : Develop strategies for lead generation and nurture prospects through the sales funnel to drive customer acquisition and upsell opportunities.

• Campaign Execution

  : Implement integrated marketing campaigns using

  email marketing

  ,

  social media

  ,

  direct mail

  , and

  content marketing

  . Create landing pages, calls-to-action, and content to drive engagement.

• Lead Nurturing

  : Manage lead nurturing programs to accelerate prospect movement through the sales funnel, ensuring timely follow-up and qualification. Handling of Product Demo's with the Prospects.

• Reporting & Metrics

  : Track and report on campaign performance, analyze metrics, and optimize efforts to meet KPIs.

• Collaboration

  : Work closely with the

  sales

  team to maintain a robust sales pipeline and support upsell initiatives.

• Lead Generation

  : Research and profile target audiences, qualify databases, and use

  telephone

  ,

  social media

  , and

  email

  outreach to identify prospects.

• Campaign Coordination

  : Develop and execute demand generation campaigns in collaboration with marketing teams, maintaining campaign calendars and budgets.

• Sales Support

  : Assist the sales team with lead management, provide insights from reports, and optimize lead generation tactics.

• Partner Development

  : Research and identify new

  channel partners

  , and maintain relationships to support lead generation efforts.

• Learning & Growth

  : Gain exposure to cutting-edge

  IoT

  and

  mobility solutions

  while honing your skills in demand generation and marketing strategy.

• Career Advancement

  : Be part of a growing company with a focus on

  professional development

  and

  career progression

  .

• Impact

  : Directly contribute to Trinetra's growth by developing campaigns that drive high-quality leads and build a strong customer base.