Demand Generation Executive

About On Direct Marketing

On Direct Marketing is a fast-growing B2B demand generation and marketing agency helping global technology brands connect with the right audiences through strategic campaigns, data-driven outreach, and measurable results. We work with leading enterprise clients, delivering impactful marketing programs that fuel sales pipelines and business growth.

Role Overview

Demand Generation Executive

You’ll work closely with the campaign and data teams to meet client goals and ensure lead quality and conversion success.

Key Responsibilities

• Execute B2B demand generation and lead qualification campaigns for global clients.
• Reach out to potential leads via phone, email, and LinkedIn to identify key decision-makers and qualify opportunities.
• Engage prospects in meaningful conversations to assess business needs, timelines, and buying intent.
• Maintain accurate records of interactions and outcomes in CRM systems.
• Collaborate with campaign managers and data teams to improve targeting and conversion rates.
• Meet or exceed weekly and monthly lead generation and quality targets.
• Stay updated on client products, industry trends, and marketing practices.

Required Skills & Experience

• 0–3 years of experience in

  B2B demand generation

  ,

  lead qualification

  , or

  inside sales

  (preferably in IT/Tech campaigns).
• Excellent communication and interpersonal skills — comfortable speaking with senior-level executives globally.
• Strong research and analytical ability to identify and qualify leads.
• Goal-driven, self-motivated, and capable of working in a fast-paced environment.
• Comfortable with international calling (US/EMEA/APAC shifts may apply).

Education

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.

What We Offer

• Competitive salary and performance incentives.
• Exposure to global B2B marketing practices.
• Opportunity to work with top international clients.
• Learning-driven, collaborative work environment.