Job
Description
About the Role We are looking for a Performance Marketing Manager to drive our paid marketing efforts across Google Ads, Meta Ads, and Marketplace Ads . If you are data-driven, ROI-focused, and passionate about scaling brands through performance marketing, this role is for you! Key Responsibilities: Plan & Execute Campaigns: Manage and optimize paid campaigns across Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook & Instagram), and Marketplace Ads (Amazon, Myntra, etc.) . Performance Optimization: Continuously test and improve ad creatives, audience targeting, and bidding strategies to maximize conversions and ROAS. Analytics & Reporting: Monitor key performance metrics, analyze data, and generate insights to refine campaign strategies. Budget Management: Allocate and optimize ad spend efficiently across channels for maximum impact. Conversion Rate Optimization (CRO): Implement A/B testing, landing page optimizations, and audience segmentation to drive better results. Collaboration: Work closely with the creative, content, and product teams to ensure ad campaigns align with URCs brand vision and marketing objectives. Market Expansion: Develop strategies to scale URCs reach in India, leveraging insights from local consumer behaviour and trends. Requirements: 3-5 years of experience in performance marketing, digital advertising, or paid media buying . Hands-on expertise in Google Ads, Meta Ads, and Marketplace Ads with a proven track record of driving e-commerce sales. Strong analytical skills and proficiency in Google Analytics, Facebook Ads Manager, and other ad tracking tools . Experience with Shopify, landing page builders, and marketing automation tools is a plus. Prior experience in fashion, streetwear, or e-commerce brands is highly preferred. Experience in scaling brands across international markets like Dubai is an added advantage. Parent Company Website- kgv.ae Company LinkedIn Profile - https://www.linkedin.com/company/underratedclub/ Company Website - https://www.underratedclub.com/ Company Address – Mantri It Park 197, Sakore Nagar, Viman Nagar, Pune, Maharashtra 411014
