D2C & E-Commerce Growth Lead

About Araya Health

“good health, everyday.”

We aim to improve consumer health by offering innovative and efficacious healthcare products to cater to daily needs. As consumers are more informed and proactively manage their healthcare better, our approach helps reduce costs for consumers, eases the load on healthcare infrastructure, and enables people to live healthier and more productive lives every day.

greenfield opportunity.

Role Overview

E-Commerce & D2C Lead

start as an individual contributor position

You will:

• Set up and own Araya Health’s D2C ecosystem end-to-end.
• Build and scale website, marketplace, and quick-commerce channels.
• Lead brand presentation, marketplace operations, fulfillment, and customer experience.
• Drive both growth and profitability, ensuring sustainable scale.

Key Responsibilities

1. Build & Scale D2C Business

• Launch and scale Araya Health’s website + D2C stack (storefront, payments, CRM, analytics).
• Develop and execute growth playbooks for marketplaces (Amazon, Flipkart, Nykaa, Blinkit, Zepto).

• Own channel P&L (Revenue, CAC vs. LTV, Contribution Margin).

2. Growth & Brand Presentation

• Responsible for brand presence across e-com platforms — PDP images, A+ content, keywords, product attributes, descriptions.
• Lead performance marketing, CRM campaigns, influencer partnerships to drive traffic and conversions.
• Work with merchandising teams to identify product gaps & new opportunities during platform events and sales.

3. E-Commerce Operations

• Oversee marketplace operations: product listing, pricing, promotions, catalog health, ads.
• Manage forward & reverse logistics, cancellations, RTO, and customer returns with root-cause fixes.
• Implement quality check processes to ensure products deliver what we promise.
• Ensure inventory accuracy, regular cycle counts, and prevent out-of-stock issues.

4. Fulfillment & Financial Hygiene

• Work with FC & logistics teams to ensure cost-efficient and SLA-driven order fulfillment.
• Manage fulfillment budgets and platform operational expenses.
• Handle payment reconciliation, claims, and settlements with finance.

5. Future Team Building (6–8 months onwards)

• Once growth momentum is established, expand into leading a cross-functional team across performance marketing, ops, and customer success.
• Define KPIs, track performance, and coach new team members.

Key Metrics of Success (First 12–18 Months)

• Launch of

  Araya Health D2C website

  and steady growth in GMV.
• Marketplace & quick-commerce sales growth (% MOM).
• Improvement in

  conversion rate, UPT, ATV, FMC.

• Reduced RTOs, cancellations, and returns.
• Contribution margin and profitability improvement.
• Customer satisfaction (NPS, repeat purchase rate).

Candidate Profile

Must-Have

• 7–12 years in

  E-Commerce / D2C leadership

  with proven experience scaling revenue.
• Track record of building or scaling

  greenfield D2C/e-com businesses.

• Strong understanding of

  marketplace operations (Amazon, Flipkart, Tata 1mg, Netmeds,Pharmeasy Nykaa, Blinkit, Zepto).

• Ability to manage

  brand + operations + P&L

  simultaneously.
• Strong analytical and business acumen; comfortable with metrics and dashboards.

Good to Have

• Experience in

  healthcare, wellness, or FMCG D2C brands.

• Exposure to

  omnichannel retail or corporate partnerships.

• Knowledge of

  supply chain tech, returns optimization, and FC processes.

Personal Traits

• Builder’s mindset

  – thrives in greenfield roles and can execute hands-on.

• Entrepreneurial drive

  – takes ownership and pushes growth with agility.

• Strategic + tactical

  – long-term thinker, hands-on executor.

• Customer-obsessed

  – ensures brand trust, quality, and great health outcomes.

Education (Preferred, Not Mandatory)

• MBA/PGDM in Marketing, E-Commerce, or Business Management.
• Bachelor’s degree in Business, Marketing, Commerce, or related field required.
• Equivalent hands-on experience in

  scaling D2C/e-commerce businesses

  will be valued equally.

Compensation & Growth

• Competitive salary with performance incentives.
• Clear career path to

  Chief Growth Officer / Business Head

  as the D2C business scales.

Location: