Customer Research Specialist || Okhla, Delhi

Job Description: Customer Research Specialist

Job Title: Customer Research Specialist
Department: Marketing / Product / Customer Insights
Reports To: Head of Marketing / Director of Customer Experience / Research Manager
Location: Okhla, Delhi
Employment Type: Full-time.

Job Summary:

The Customer Research Specialist is responsible for gathering, analyzing, and interpreting data about customers to help businesses understand customer needs, behaviors, and satisfaction levels. This role plays a key part in shaping product development, marketing strategies, customer experience initiatives, and business decisions.

Key Responsibilities:

• Conduct Research Projects: Design and execute qualitative and quantitative research studies including surveys, interviews, focus groups, user testing, and observational research.
• Data Analysis: Analyze customer data using statistical methods and tools to identify trends, patterns, and insights.
• Customer Segmentation: Develop customer personas and segments based on behavior, demographics, and preferences.
• Reporting & Presenting Insights: Create reports and dashboards to clearly communicate findings and actionable insights to stakeholders.
• Collaborate Across Teams: Work with product, marketing, UX/UI, sales, and customer service teams to align research findings with business strategies.
• Competitor & Market Analysis: Stay updated on market trends and competitor strategies to understand external factors influencing customer behavior.
• Feedback Loop Management: Monitor and synthesize ongoing customer feedback from various channels (NPS, CSAT, social media, support tickets, etc.).
• Tool Management: Manage research tools and platforms such as survey software, CRM systems, analytics tools, and customer feedback platforms.

Required Qualifications:

• Bachelor’s degree in Marketing, Psychology, Sociology, Business, Statistics, or a related field.
• 2+ years of experience in market or customer research.
• Proficiency with research and analytics tools (e.g., SurveyMonkey, Qualtrics, Google Analytics, SPSS, Excel, SQL).
• Strong analytical and critical thinking skills.
• Excellent written and verbal communication skills.
• Experience presenting research findings to non-technical audiences.

Preferred Qualifications:

• Experience in B2B or B2C environments.
• Knowledge of UX research and human-centered design.
• Familiarity with customer journey mapping and design thinking principles.
• Background in data visualization tools (e.g., Tableau, Power BI).

Soft Skills:

• Curiosity and a passion for understanding human behavior.
• Strong organizational and time-management skills.
• Ability to work independently and manage multiple projects simultaneously.
• Attention to detail and a commitment to data accuracy.

Interested candidate , Apply at zulfequar@tpeginternational.com

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person