Customer Relationship Manager-Customer Loyalty

• Develop and implement CRM strategies to increase customer loyalty and retention
• Analyze customer data and behavior to identify opportunities for improvement
• Collaborate with cross-functional teams to create targeted marketing campaigns and promotions
• Monitor and track customer engagement and satisfaction levels
• Utilize CRM tools and platforms to manage customer data and communication
• Conduct market research and stay updated on industry trends to inform CRM strategies
• Develop and maintain relationships with key stakeholders, including customers, vendors, and internal teams
• Manage a team of CRM specialists and provide guidance and support as needed

If you are a results-driven and customer-focused individual with a passion for the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to enhance customer loyalty and drive business growth.

Work Experience & Qualifications:

• Qualifications:

  Bachelor's degree in Marketing, Business, Data Analytics, or a related field.

• Experience:

  23 years of experience in CRM campaign management, lifecycle marketing, or retention strategies.
• Certifications in CRM platforms (e.g., Salesforce Certified CRM Specialist, HubSpot CRM) are a plus.
• Experience in E-commerce, SaaS, Fintech, or Telecom industries is preferred.

Required Skills & Expertise:

• Technical Skills:

  Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Klaviyo, MoEngage).
• Knowledge of data analytics tools (e.g., Google Analytics 4, Mixpanel, Looker Studio, Adobe analytics).
• Experience in A/B testing tools (e.g., SFMC, Google Optimize, VWO).
• Familiarity with SQL and database querying (preferred but not mandatory).

• Functional Skills:

  Expertise in customer segmentation and behavioral targeting.
• Strong understanding of customer lifecycle stages and lifecycle marketing strategies.
• Proven ability to design and execute automated customer journeys.
• Competency in analyzing and interpreting customer engagement data.

• Soft Skills:

  Strategic Thinking: Ability to align CRM campaigns with broader business objectives.
• Communication Skills: Clear articulation of strategies and data insights across teams.
• Problem-Solving: Proactive approach to identifying and addressing campaign challenges.
• Attention to Detail: Precision in campaign execution and reporting.
• Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.