Customer & Market Research Specialist

Role: Customer & Market Research Specialist

Location: Bangalore/Coimbatore

Work mode: From office

Notice period: 30 days

Summary:

Key Responsibilities:

Customer & Buyer Persona Research :

- Develop detailed customer personas across industries (Retail, Construction, Fintech, Healthcare, etc.)

- Conduct customer interviews, surveys, and secondary research

- Analyze pain points, buying motivations, and decision-making cycles

Market & Industry Intelligence :

- Research and report on emerging trends in software, digital engineering, cloud, and AI

- Benchmark Aezion services and AzRoute ERP against industry standards

Competitor Research :

- Track competitor positioning, messaging, pricing models, and campaign strategies

- Create and maintain a competitive intelligence repository for sales and marketing use

Campaign & Content Insights :

- Help prioritize messaging themes based on market trends

- Recommend content topics backed by industry search trends and customer needs

Internal Stakeholder Collaboration :

- Work closely with marketing, product, sales, and leadership teams to support GTM initiatives

- Present research insights in the form of briefs, reports, and visual dashboards

Database Mining & Lead Intelligence :

- Build, enrich, and segment contact databases for outbound and campaign use

- Use tools like Apollo, ZoomInfo, Lusha, LinkedIn Sales Navigator, and others to source decision-makers and influencers in target accounts

- Maintain and categorize contact lists by industry, region, company size, and buyer role for marketing automation

- Collaborate with sales to identify priority accounts and assist in account-based marketing (ABM) initiatives

Ideal Candidate Profile:

- 3-5 years of experience in market research, customer insights, or competitive intelligence (B2B tech preferred)

- Familiarity with tools like LinkedIn Sales Navigator, G2, Crunchbase, Statista, Google Trends, and SimilarWeb

- Strong skills in qualitative and quantitative analysis

- Excellent written and visual presentation skills (PowerPoint, Excel, Notion, or Miro)

- Bonus: Experience supporting ERP/SaaS platforms or tech service companies