Creative Strategist

About The Wedding Company :

The Wedding Company is redefining how India plans weddings. We are a one-stop destination for stress-free, personalized, and high-quality wedding planning. From finding the perfect venue to booking decorators, photographers, makeup artists, caterers, and more—our tech-enabled platform allows couples to plan their wedding online, from anywhere in the world.

In just 18 months, we’ve:

• Raised

  $1M in seed funding 🎉

• Achieved

  $10M in annual GMV

• Built a curated network of

  2,000+ trusted vendors

  across India & Thailand
• Operated profitably while serving weddings worth

  ₹10 lakh to ₹5 crore

$130B market (4% of India’s GDP)

About the Role

Creative Strategist

Key Responsibilities

Campaign Performance:

• Develop and execute

  creative strategies

  for omnichannel marketing, optimizing content to improve CTR and other metrics while maintaining communication relevance.

Creative & Content Effectiveness:

• Plan and oversee

  creative testing

  , including copy variations, visuals, and formats, to identify what drives engagement and conversions.
• Create and maintain a

  creative playbook

  documenting what’s working and what’s not across campaigns, including messaging, visuals, and formats, to guide future creative decisions.

Consumer Insights & Research:

• Drive

  a monthly activity of talking to consumers to understand their likes, dislikes, and preferences, and use these insights to test the communication and creative.

Brand Consistency & Communication:

• Maintain brand guidelines and tone

  across all communication to ensure consistency and attract quality audiences.

Collaboration & Timeliness:

• Collaborate with designers, copywriters, and video editors to bring campaign ideas to life.

• Analyse campaign performance

  with the support of the

  analytics team,

  and independently track audience insights and creative trends to inform future strategy.
• Collaborate with marketing and sales teams to align creative efforts for influencer and partnership campaigns, festive promotions, and sales initiatives with overall business objectives.

Requirements

• You have

  4+ years of experience

  in creative strategy and marketing communication
• You understand performance-driven advertising and thrive on

  rigorous creative testing and consumer research

  .
• You have hands-on experience in

  ad content and creative planning

  , from concept to ex
• You are equally fluent in

  data and design thinking

  , blending logic with storytelling.
• You naturally uphold brand identity, visual coherence, and tone in every piece of communication.
• Experience with lifestyle, luxury, or wedding brands is a strong plus.