Creative Lead

Location:

Reports to:

YourHappyLife

This is not a narrow design role. It is about creating an ecosystem of visuals, stories, and experiences that drive both brand love and conversions.

• Own the visual identity of YourHappyLife across all brand touchpoints: packaging, website, campaigns, social, retail, and ads.
• Build and lead a creative team (designers, videographers, editors) while managing external agencies and freelancers.
• Develop and execute campaigns that blend storytelling (artistic, premium, aspirational) with performance marketing (snappy edits, hooks, reels that convert).
• Lead packaging design & innovation to create shelf-stopping, premium yet scalable identities across nutraceuticals and skincare.
• Shape digital-first storytelling through videos, reels, and content formats that win attention and drive sales on Meta, YouTube, Amazon, Flipkart, and Nykaa.
• Redesign and elevate the website UX/UI for a seamless D2C journey that is both aesthetic and conversion-driven.
• Create and maintain a brand design system (guidelines, templates, frameworks) that ensures consistency while enabling agility.
• Collaborate with cross-functional teams (Growth, Product, Operations) to ensure creative excellence is aligned with business outcomes.

• Establish a world-class brand book & design system.
• Deliver 3–5 hero campaigns that build category authority and recall.
• Roll out a packaging upgrades that aligns with global benchmarks.
• Execute performance creative pipelines (weekly content, reels, ads) with clear uplift in CTRs, conversions, and ROI.
• Redesign and optimize YHL’s website for storytelling and conversion.
• Build a high-performing internal team with a culture of creativity, speed, and ownership.
  

• 8–12 years of experience in creative roles, with strong exposure to both brand/creative agencies and D2C/e-commerce brands.
• A portfolio that demonstrates range: premium storytelling campaigns, packaging design, digital-first content, and performance-driven creatives.
• Deep knowledge of performance creative formats—reels, short-form videos, motion graphics, and editing styles that convert.
• Strong design fundamentals (typography, color, layout, UX/UI) and comfort across tools like Adobe Creative Suite, Figma, After Effects, Premier Pro, etc.
• Proven experience in leading and mentoring creative teams, and in managing external agencies/vendors.
• Ability to balance creative ambition with commercial outcomes—you understand when to push artistry and when to optimize for performance.
• Passion for beauty, wellness, lifestyle, and an instinct for what resonates with Indian consumers while maintaining global sharpness.

• At YourHappyLife, creativity is not decoration—it is strategy. You’ll have the mandate to create an iconic visual world, the resources to execute it, and the thrill of building a brand that sits at the intersection of health, beauty, and culture.