Creative Lead (FMCG / QSR ) || D2C || 3-8 years || CTC upto 25 Lakhs

As Creative identity and content strategy - driving visibility, engagement, and growth across all channels. You will lead 360° marketing campaigns, shape brand messaging, and ensure consistency across digital, influencer, and offline touchpoints. This role combines a high level of creativity and strategic thinking with hands-on execution, using consumer insights to build

a strong, differentiated, D2C brand at the confluence of culture, content and commerce

Key Responsibilities:

• Develop creative strategy and ideas for integrated brand campaigns across digital, influencer,

performance, and offline channels.

• Build and maintain a strong brand identity and brand voice, ensuring consistency in storytelling, packaging, and communication.
• Partner with design, content, and performance teams to deliver compelling campaigns that drive visibility and sales.
• Manage community engagement, PR, and influencer partnerships to amplify brand reach.
• Stay updated with market trends, consumer culture and behaviour, and competitor activities to identify new opportunities.
• Analyze consumer insights, brand health metrics, and campaign ROI to optimize marketing strategies

Ideal Candidate:

• 3 - 7 years of experience in brand and content creation within D2C, FMCG, or food brands.
• Strong creative instincts with a passion for high quality content creation
• Proven experience in content strategy, copy writing, creative direction
• Excellent project management and stakeholder collaboration skills ability to work with multiple teams and deliver results
• Passion for food, culture, and building brands that connect with modern consumers.