Creative Lead

Job Title: Creative Lead
Location: Western Tamil Nadu
Department: Creative Unit
Reporting To: Director – Strategy Centre
Employment Type: Full-time (Campaign Contract)

About Demos

Disruption is inevitable - and Indian politics has long awaited a positive one.

Demos Project partners with organizations determined to do things differently -
with strategy, speed, and substance. We work with leaders who have a healthyimpatience for change, helping them build long-term strategies and in-housegrowth platforms that truly connect with people.

At our core, we put people first — and the rest follows.

We believe in designing campaigns that listen deeply, engage authentically, and
communicate meaningfully. Our approach blends insight with innovation — craftingpolitical strategies that remain rooted in people, purpose, and progress.

https://demosindia.com

Role Overview

At the Demos Project, the Creative Lead will drive the digital creative output for a high-impact political communication campaign. This role focuses on developing narrative-led, platform-ready creatives that support daily campaign communication and rapid response needs.

Working closely with content, strategy, and field intelligence teams, the Creative Lead ensures that every visual asset aligns with campaign priorities, local context, and voter sentiment. Immediate joining is required.

Key Responsibilities

Creative Direction & Digital Content Strategy

● Develop digital-first creatives for social media including explainers, memes, reels, posters, and carousels.
● Translate campaign briefs, issue-based insights, and narrative directions into clear, impactful visual communication.
● Support narrative framing by understanding local issues, voter sentiment, and competitor messaging.

Content-Driven Creative Execution

● Deliver rapid-turnaround creatives for daily communication, field updates, and trending topics.
● Adapt creative assets for platform-specific formats (Instagram, Facebook, WhatsApp, YouTube, X).

Narrative & Message Support

● Identify emerging narratives, on-ground issues, and sentiment shifts through feedback loops.
● Collaborate with content and strategy teams to refine messaging and communication themes.● Track competitor communication and contribute to counter-narrative development.

Social Media Planning Support

● Support weekly and monthly creative planning aligned with campaign goals and events.
● Build content buckets, identify digital opportunities, and ensure timely creative support to social teams.

Team & Workflow Management

● Coordinate with designers, editors, and motion graphic artists to ensure high-quality, on-time delivery.

Quality Control & Innovation

● Review and approve key creative assets before publishing.
● Introduce new creative formats based on audience behaviour, platform trends, and political moments.

Preferred Qualifications

● Experience in digital design, political communication, branding, content production, or meme-based storytelling.
● Strong proficiency in tools such as Photoshop, Illustrator, Premiere Pro, or equivalent.● Strong command of Tamil with working knowledge of English.

Minimum Qualifications

● Bachelor’s degree in any field (design or media background preferred but not mandatory).
● 3–5 years of experience in creative, digital, or campaign content roles.

Work Environment & Expectations

● Fast-paced, campaign-driven work environment with evolving priorities.
● High creative ownership and accountability for output quality.● Willingness to work extended hours during peak campaign periods.● Strong alignment with campaign goals, timelines, and communication discipline.

How to Apply

Interested candidates may send their resumes to hiring@demosindia.com
For more information, visit our career portal: https://demosindia.com/careers.php

Job Types: Full-time, Contractual / Temporary

Pay: ₹15,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

• Karur, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What experience do you have in political or campaign-based work?
• How do you handle high-pressure, time-sensitive campaigns?
• How do you align creatives with political ideology and tone?
• Have you worked with war-room or strategy teams?
• How do you manage last-minute changes during campaigns?
• Are you comfortable working from campaign locations or war rooms?
• Why should we hire you as Creative Lead for this campaign?
• What is your Current CTC per annum ?
• What is your Expected CTC per annum ?
• We are looking to fill this position Immediately. how soon you could if selected.

Work Location: In person