Job
Description
Position: Creative Director – Brand Storytelling & Content Direction Location: Mumbai – On-Site Reporting To: Founder of NIRU India (Anshi Barmecha) About NIRU Group With a legacy spanning generation, NIRU Group is globally recognized for its excellence in craftsmanship for the luxury watch and jewelry industry with a purpose to spread happiness. Headquartered in Geneva with the family’s roots in India, the Group is now laying the foundation for a new chapter which is one that fuses ancient spiritual wisdom with the highest standards of design, research, and storytelling. About the Role We are building a deeply research-driven spiritual luxury initiative rooted in Indian wisdom and sacred storytelling. This role is central to shaping how that vision is communicated to the world visually, emotionally, and experientially. As the Creative Director, you will define and own the visual and audio language of the brand across all mediums. From scripting symbolic elements to building a cohesive identity across video and digital formats, you will set the tone, look, and feel of everything the world sees and hears from us. Key Responsibilities Narrative Development Break down a sacred figure into its symbolic components (mudras, ornaments, expressions, poses) Build a cohesive storyline around each element with visual and narrative depth Video & Content Creation Lead the production of: Short-form videos explaining individual symbols A complete hero film on the deity A founder feature video to introduce the project’s soul and purpose Oversee scripting, mood boarding, visuals, sound design, and editorial tone Process Documentation Capture key moments from the research, design, and creation journey Create a system of documentation that aligns with the brand’s spiritual and luxury values Ensure all behind-the-scenes material can be repurposed into brand-building content Brand Language Ownership Define and uphold the visual and audio language of the brand Create templates, moodboards, and visual guidelines for all creatives Ensure consistency across all content, formats, and channels Cross-Functional Collaboration Work with researchers, designers, creatives, the team in Geneva, and the founder to ensure alignment across the project Use AI tools and visual prototyping to accelerate the creative process Ideal Profile A minimum of 10 years of experience in creative direction, visual storytelling, or luxury content production Strong understanding of how to translate cultural or spiritual narratives into compelling content Familiarity with motion design, art direction, and sound identity Comfortable working across formats—short-form, long-form, social, documentary Deep visual taste and editorial sensitivity Background in mythology, sacred art, or Indian iconography How to Apply Click “Apply” on LinkedIn Email your resume and portfolio (videos, scripts, reels, or moodboards) to anshi@nirugroup.com with the subject: Creative Director Application – [Your Name] Show more Show less
