Creative Copywriter

Ahmedabad | Hybrid | Full-Time | ₹25,000 - ₹35,000/mo

About Us:

creative

Our clients spend INR 50L - 5Cr+ monthly on ads and have extremely high expectations for their partners. Some of our clients include Frido, Canva India, Oziva, Mnmlst, Phool, Ambrane, Suroskie, Ajmal Perfumes and more.

Role Description:

Copywriter

Customer Acquisition Cost (CAC)

About You:

• 1+ years of experience in direct response copywriting, performance marketing, or creative strategy (DTC/eComm preferred)
• You understand how to sell. Writing scroll-stopping hooks, creative video scripts, ad copies - this is your jam
• You’ve written or helped created top-performing ads before
• You care about data. You want to know what converts, and why
• You’re obsessed with improving your craft, fast to learn, and hungry to grow
• Organised, proactive, and take ownership without being asked

What You’ll Be Doing:

• Write scroll-stopping video ad scripts and static ads copies, then work with our production team and creators to bring them to life
• Analyse what’s working and what’s not - then test new hooks, angles, and creative concepts
• Confidently write clear scripts for content creators, briefs for our internal design workflows, ad copy, briefs for our editors, and briefs for our creative team to support creative output
• Utilize customer research alongside brand and strategy for our clients to conceptualize and deliver high-performing, native net-new creative concepts that deliver against our targets.
• Support production team by being present on shoot and guide them

Success in 3 months:

• Demonstrate measurable improvement in ads for our clients. 
• Successfully own the creative process, ensuring greater workflow efficiency
• Bringing new ideas to our team weekly
• If you’re strong here, you’ll grow quickly. This role is designed to evolve into a Creative Strategist role where you'll contribute directly to brand and revenue growth.

Key Performance Indicators (KPIs)

• Reduced CAC

  : Lower Customer Acquisition Cost through high-performing ad creatives.

• Winning Creative Ratio

  : Increase the percentage of ad formats that consistently outperform benchmarks.

• Speed of Execution

  : Efficiently take ideas from concept to final output at scale.

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

• Referral bonuses.
• Financial support for online courses.
• Fun and casual work environment.
• Employee engagement activities and virtual gatherings.

Our Agency's Core Values:

• Ownership is the foundation of everything we do.
• First-principles thinking drives our problem-solving approach.
• We are disciplined and uphold a strong work ethic.
• Decisions are data-driven, never based on whims or guesses.
• We cultivate optimism—pessimists have no space here.
• Procrastination isn’t in our DNA.
• And, we have a deep passion for art and the artists.