Creative Copywriter

Role Overview: As the ideal candidate, you will be responsible for creating engaging and innovative content across various digital platforms, with a focus on growing social media presence, engaging the audience, and increasing brand awareness. Key Responsibilities: - Develop and curate organic and campaign content for social media platforms, particularly Instagram and YouTube. - Conduct thorough research to gather relevant material for interactive and engaging content creation. - Utilize social media analytics tools to track and measure content performance, optimizing and growing social media channels based on insights. - Stay updated on digital and social media industry trends and competitor offerings to adapt strategies accordingly. - Design content concepts based on research and analytics to drive growth on Instagram and YouTube. - Collaborate with art, graphics, video, and production teams to co-create resonating content for the target audience. - Conceptualize Digital Marketing campaigns in alignment with marketing goals and campaigns with the Digital Marketing Team. - Write concepts, scripts, and create storyboards in collaboration with the visual team to ensure engaging and on-brand content. - Maintain a regular posting schedule on social media channels to ensure consistent audience engagement. - Provide timely communication to channels and performance marketing teams for brand consistency across all platforms. - Perform consistent hygiene checks on textual and visual communication across all platforms. Qualifications Required: - Proven experience in crafting short-form and long-form content suitable for Instagram and YouTube. - Experience in social media content creation, responses, brand website content, and third-party channel content. - Basic understanding of storytelling techniques, hooks, and the ability to create click-worthy content. - Ability to identify target audience preferences and create resonating content. - Deep understanding of social media marketing, trends, and proficiency in using analytics tools for performance measurement. - Proficiency in using basic data analysis tools like Excel or Google Sheets to gather insights and inform content strategies. About the Company: Wellversed owns and operates a portfolio of nutrition brands, aiming to empower individuals to achieve their optimal state of wellness by unlocking the potential of their minds and bodies to realize their fullest biological potential. Note: Job Types - Full-time, Permanent | Benefits - Flexible schedule | Schedule - Day shift, Monday to Friday | Experience - 1 year preferred | Work Location - In person,