Creative Copywriter

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About Us

We’re Onething, a digital experience design studio that believes great design doesn’t just look good, it feels right. We partner with some of the most innovative brands to create intuitive, human-first experiences across products, platforms, and interfaces. Our team of strategists, designers, writers, and makers are building work that’s clean, clever, and quietly powerful, one experience at a time.

About the Role

We’re looking for a Creative Copywriter with 2–3 years of experience in digital or creative environments who can think concept-first and execute flawlessly across platforms. This role is ideal for someone who can decode briefs, simplify complex ideas (especially BFSI), and craft impactful copy across CRM, social media, websites, and integrated digital campaigns.

You’ll work closely with designers, strategists, and account managers to take ideas from concept to deployment, ensuring every piece of communication is sharp, relevant, and on-brand.

Key Responsibilities

• Write clear, engaging, and insight-led copy for: CRM (emailers, push notifications, SMS, in-app), social media platforms, websites, landing pages, and other digital touchpoints
• Conceptualise and execute end-to-end campaigns, from ideation and big idea development to final rollout across channels
• Work extensively on BFSI clients, translating complex financial products and services into simple, relatable, and engaging content
• Collaborate with designers and strategists to ensure strong creative conceptualisation and cohesive messaging across all assets
• Decode briefs, understand client requirements, and deliver copy that aligns with business goals, brand voice, and audience insight
• Develop SEO-optimised content that balances performance with creativity and readability
• Understand and maintain consistency in brand tone while adapting messaging across formats and platforms
• Ensure close attention to detail, quality control, and error-free delivery across all communication
• Stay updated with content trends, platform updates, and evolving digital behaviour patterns

Requirements

•  2–3 years of copywriting experience in a digital agency, creative studio, or brand setup
• Proven experience writing for CRM, social media, websites, and other digital media channels
• Hands-on experience working with BFSI clients (banking, finance, insurance, fintech)
• Strong creative conceptualisation skills with the ability to build campaign ideas, not just write copy
• Experience working on campaigns from ideation to deployment
• Ability to clearly decode briefs and translate client needs into effective communication
• Solid understanding of SEO fundamentals and content performance principles
• Strong eye for detail with a focus on quality control and consistency
• Self-driven, collaborative, and comfortable working in a fast-paced environment
• A strong, diverse portfolio showcasing digital-first and campaign-led work

vedika@onething.design

You will hear from us if your profile gets shortlisted.