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Job Title: CPG Industry SME Location: Canada/US/UK/India Overview: Straive is looking for a seasoned Consumer Packaged Goods (CPG) Subject Matter Expert with 15+ years of experience to help guide and scale its CPG practice. This senior role is designed for an individual with broad and deep knowledge across the CPG value chain—especially in marketing, pricing, and commercial strategy—who can act as a thought partner, capability builder, and strategic leader across client engagements. This role is ideal for someone who enjoys blending strategic thinking with hands-on collaboration, and who can engage credibly with senior client stakeholders while mentoring internal teams and shaping Straive’s go-to-market CPG capabilities. Key Responsibilities:  Serve as the CPG industry expert across client engagements, providing strategic guidance, functional expertise, and contextual insights across domains such as pricing, marketing, trade, and innovation.  Act as a thought partner to clients and internal teams, bringing a strong industry lens to challenges and opportunities in revenue growth, portfolio optimization, and customer engagement.  Collaborate with client engagement leads to shape problem statements, solution approaches, and execution strategies.  Support multiple client engagements by providing subject matter input, reviewing deliverables, and ensuring industry relevance and strategic impact.  Help build and refine Straive’s CPG capability, including developing accelerators, reusable frameworks, and internal training programs.  Contribute to sales enablement by co-creating POVs, pitches, proposals, and POCs that are grounded in real-world CPG strategy and operations.  Represent Straive in client conversations, industry forums, or executive briefings as a respected voice on CPG topics.  Partner with business development and client delivery teams to identify areas of growth and value creation, without holding direct revenue targets.  Mentor and coach internal teams, helping develop a pipeline of future CPG talent within the organization. Qualifications:  15+ years of professional experience, with significant tenure in the CPG industry or in consulting roles focused on CPG clients.  Deep functional knowledge across the CPG value chain, particularly in: o Marketing strategy o Pricing and revenue growth management o Trade promotion and assortment planning o Consumer and market insights  Proven experience working closely with senior stakeholders across strategy, commercial, and analytics teams.  Strong strategic thinking, with a track record of helping solve complex, cross-functional challenges in CPG.  Excellent written and verbal communication skills, including the ability to synthesize and present complex concepts clearly and persuasively.  Experience contributing to capability building, knowledge assets, and internal best practices within a consulting or service-based organization.  Comfort working in a highly collaborative, cross-functional environment with both internal and external stakeholders.  Bachelor's degree in Business, Economics, Marketing, or related field required; MBA or advanced degree preferred. Why Join Straive?  Drive high-impact analytics transformations for leading global CPG brands.  Be part of a fast-growing, innovation-led analytics consulting practice.  Work alongside top-tier talent across AI, data science, and business domains.  Thrive in a flexible, entrepreneurial, and high-ownership work environment. Show more Show less
