CP & Outdoor Marketing

Job Description: Marketing Manager

Designation: Deputy Manager – Marketing
Department: Marketing
Industry: Real Estate
Employment Type: Full-time, Permanent
Location: Coimbatore

About the Organization

Infinium Developers is a growing real estate startup headquartered in Coimbatore, focused on delivering high-quality Residential, Commercial, IT Parks, and Plotted developments. With a young, vibrant, and collaborative work culture, we are on the lookout for professionals who are eager to learn, contribute, and grow with us.

Role Summary

We are seeking a proactive and experienced Marketing Manager with a strong background in Channel Partner (CP) engagement and Outdoor Marketing execution. This role plays a critical part in expanding our market presence through on-ground branding strategies, CP network development, and cost-effective campaign management. The ideal candidate will lead marketing initiatives that directly drive sales, improve brand visibility, and strengthen stakeholder partnerships.

Key Responsibilities

• Channel Partner (CP) Marketing:
• Develop and manage marketing strategies specifically for channel partners.
• Build and maintain strong CP relationships through regular engagement, events, and incentive-driven campaigns.
• Create marketing toolkits and promotional materials for CP support and ensure consistent communication flow.
• Outdoor Marketing:
• Strategize and execute all outdoor marketing activities including hoardings, banners, site branding, and event-related displays.
• Coordinate with vendors for timely setup, quality checks, and maintenance of physical marketing assets.
• Identify high-visibility locations and negotiate placements to maximize impact.
• Campaign Management:
• Plan and manage marketing budgets effectively to ensure optimum ROI.
• Run integrated offline and online marketing campaigns in sync with project launch timelines.
• Creative Briefing & Execution:
• Draft and refine detailed creative briefs aligned with brand guidelines and project goals.
• Work closely with internal teams and external agencies for campaign creation and deployment.
• Vendor & Agency Coordination:
• Identify, onboard, and manage outdoor vendors and marketing agencies.
• Ensure timelines, budgets, and brand standards are consistently met.
• Customer Acquisition & Analytics:
• Analyze performance of all campaigns to reduce Customer Acquisition Cost (CAC).
• Leverage insights to improve future strategies and execution plans.
• Cross-functional Collaboration:
• Collaborate with the sales, design, and leadership teams to align marketing efforts with business objectives.
• Market Awareness & Innovation:
• Stay updated on real estate marketing trends and continuously suggest new ideas to enhance brand outreach.

Desired Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field
• Minimum 5 years of marketing experience, preferably in real estate
• Proven experience in channel partner management and outdoor/offline marketing
• Strong leadership, negotiation, and communication skills
• Ability to manage multiple stakeholders, campaigns, and vendors simultaneously
• Familiarity with digital marketing, social media, SEO, PPC is a plus
• Data-driven mindset with knowledge of marketing performance tools
• Real estate industry experience preferred

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance

Work Location: In person