Deputy Manager/Assistant Manger - Channel Marketing & Outdoor

CTC: 3.5 Lacs Role Overview: The Deputy/Assistant Manager – Marketing will be responsible for driving business through the Channel Partner (CP) network and managing Out-of-Home (OOH) branding initiatives. The role demands a high level of coordination, execution, and analytical ability to enhance brand visibility and ensure consistent channel engagement. Key Responsibilities:Channel Partner Marketing: Identify, onboard, and engage new channel partners across target markets. Organize CP meets, site visits, and briefing sessions to maintain partner enthusiasm and alignment. Ensure regular communication with CPs through newsletters, WhatsApp groups, and CRM tools. Track CP performance and create incentive programs to boost sales. Coordinate with Sales for timely support, CP feedback, and lead tracking. Out-of-Home (OOH) Branding: Plan, execute, and monitor all outdoor branding activities – hoardings, bus shelters, wall wraps, pole kiosks, etc. Coordinate with media agencies and vendors for OOH planning, printing, installation, and maintenance. Evaluate site visibility, traffic flow, and strategic positioning for maximum brand impact. Monitor OOH campaign ROI, negotiate costs, and ensure budget adherence. Maintain a calendar of OOH activities, ensuring timely refresh and removal as per plan. Qualifications & Skills: Bachelor’s degree in Marketing, Business Administration or related field (MBA preferred). 3–6 years of relevant experience in real estate, retail, or similar industries. Strong vendor and partner management skills. Proficient in Microsoft Excel, PowerPoint, and CRM tools. Excellent communication, coordination, and negotiation skills. Ability to work under pressure and meet deadlines. Key KPIs: Number of active CPs onboarded and activated per quarter Lead conversions and revenue generated via CP channel Cost-per-lead (CPL) from CPs and OOH media Brand reach and engagement from OOH campaigns Timeliness and quality of OOH execution Show more Show less