Posted:1 day ago|
Platform:
On-site
Full Time
· Social-first Content: Write engaging captions, scripts, and copy for Instagram, YouTube, and emerging platforms.
· Campaign Messaging: Create bold, resonant messaging for digital campaigns that connect with Gen Z beauty consumers.
· Trend-led Creativity: Infuse digital trends, memes, and cultural references into brand storytelling.
· Community Tone of Voice: Evolve and maintain a brand voice that feels relatable, witty, and culturally relevant.
· Collaborative Ideation: Partner with design and social teams to craft fresh campaign ideas and assets.
· 4+ years of experience in copywriting (beauty, fashion, or lifestyle preferred).
· Strong command of Gen Z language, humor, and internet culture.
· Proven experience writing for social platforms (Instagram, YouTube, etc.).
· Digitally native with an understanding of algorithms and content consumption patterns.
· Creative thinker with wit, originality, and attention to detail.
· Portfolio showcasing strong short-form, campaign, and brand storytelling work.
Apply at Shreya.mallick@foxtale.in
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