Copy Lead

Copy Lead

strategic thinking, conceptual leadership, and people management

What You Will Own

1. Creative Leadership & Idea Development

• Lead conceptual thinking for integrated campaigns across mainline, digital, social, and on-ground activations.
• Translate briefs into strong creative platforms with clear storytelling and POV.
• Collaborate with art, design, strategy, media, and production teams to build breakthrough ideas.
• Push work beyond the obvious while staying rooted in business objectives.

2. Copywriting Excellence

• Write and oversee high-quality copy across formats, including:
• Films and scripts
• Social and digital campaigns
• Brand narratives and platforms
• Print, OOH, and experiential communication
• Maintain exceptional standards of language, tone, clarity, and messaging consistency.
• Ensure attention to detail from headline to final execution.

3. Brand Stewardship

• Deeply understand brand voices and guard them across all touch points.
• Guide clients strategically and creatively, presenting ideas with clarity and conviction.
• Build insight-led narratives that strengthen long-term brand equity.

4. Team Leadership & Mentorship

• Lead, mentor, and groom junior and mid-level copywriters.
• Review, refine, and elevate all outgoing copy.
• Create a culture of collaboration, curiosity, and creative ambition within the team.

5. Collaboration & Cross-Functional Alignment

• Partner with client servicing to translate business objectives into impactful communication.
• Work with strategy teams to convert insights into compelling narratives.
• Ensure seamless integration across copy, design, media, and production.

6. Creative Growth & Excellence

• Encourage experimentation and fresh thinking across the team.
• Introduce new storytelling formats, writing styles, and narrative approaches.
• Push work towards industry benchmarks, awards, and excellence standards.
• Support the Creative Director in raising the overall creative bar of the group.

What You Bring

• 7–10 years of experience as a copywriter in a creative or advertising agency.
• Proven ability to lead creative thinking and manage copy teams.
• Strong

  brief mastery

  quickly decoding insights and translating them into ideas.
• Demonstrated

  conceptual thinking

  with work that scales across 360° touch points.
• Excellent command over storytelling, tonality, and brand voice.
• Cross-channel fluency across social, digital, offline, and experiential formats.
• A strong portfolio showcasing idea-led, integrated campaigns.
• Confidence in pitching ideas and influencing both internal teams and clients.
• A mindset rooted in ownership, collaboration, curiosity, and continuous improvement.
• An

  award-oriented, risk-taking approach

  that pushes creative boundaries.

What We Offer

• A creative environment built on freedom, clarity, and strategic thinking.
• Opportunities to lead high-impact campaigns across categories and platforms.
• A culture rooted in respect, collaboration, and creative ambition.
• Competitive compensation aligned with your experience and leadership.

Ready to lead with Character, Enthusiasm, and Skill?

HR@witandchai.com