Content Writer

About the role:

Conversion Content Writer

1. Writing & Copy Skills

Clarity & Brevity

Headlines & Hooks

CTAs

Persuasive Copy

Adaptability of Tone

2. Conversion Mindset

Funnel Awareness

Landing Page Structure

Data Orientation

Experimentation

3. Portfolio & Past Work

Relevant Samples

Results Proof

Diversity

4. Understanding of Audience & Brand

Consumer Psychology

high-ticket decisions?

Trust & Differentiation

checks, move-in ready) into compelling copy?

Hyperlocal Relevance

without sounding generic?

5. Collaboration & Process

Cross-functional Work

without data?

Feedback Handling

Speed vs Quality

6. Test Assignment Performance

rewrite a landing page

draft multiple ad hooks/headlines

create a short WhatsApp/email copy

Revised JD

About the Role

We’re looking for a content writer who knows how to turn words into action. At Truva, content

isn’t just about sounding good — it’s about driving leads, conversions, and trust in the resale

real estate space. You’ll be working closely with growth, design, and product teams to craft

sharp, persuasive copy that nudges buyers and sellers to take the next step.

Key Responsibilities

Write conversion-focused copy for landing pages, ad creatives, WhatsApp/email

campaigns, and in-app flows.

Craft crisp, high-performing headlines, hooks, and CTAs tailored to each funnel

stage.

Collaborate with performance marketing to A/B test copy and optimize for

CTR/CPL.

Translate Truva’s brand voice (warm, clear, trustworthy) into short- and long-form

content.

Repurpose customer stories/testimonials into conversion assets (ads, emails,

microsites).

Work with design/video teams to script short-form reels, walkthroughs, and

explainer videos.

Track performance metrics of your content and iterate based on data.

Requirements

2–4 years of writing experience, preferably in startups, D2C, or performance-led brands.

A strong portfolio of landing pages, ads, or email campaigns that have driven measurable conversions.

Sharp understanding of persuasion, consumer psychology, and funnel-driven content.

Ability to switch between short punchy copy (ads) and slightly longer, trust-led

content (blogs/emails).

Comfort with fast turnarounds, experimentation, and working closely with growth teams.

Nice-to-Haves

Experience in real estate, fintech, or other high-ticket purchase categories.

Familiarity with tools like Google Optimize, Hotjar, or CRM workflows.

SEO understanding (for performance landing pages).