Job
Description
KEY RESPONSIBILITIES 1. Long-form & Strategic Writing Write and structure papers, case studies, PR reports, PORs (Post-Operation Reports), and internal documentation Collaborate with leadership to build content for investor decks, pitch documents, and business strategy notes Draft thought leadership content for senior management (LinkedIn articles, interviews, quotes) 2. ATL/BTL and Print Marketing Create print ad content, radio scripts, brochure copy, flyers, auto-top ads, and hoardings Work closely with the design team to ensure brand voice consistency in all ATL/BTL creatives Draft content for POS displays, clinic standees, brand marketing, and retail collateral. 3. Digital & Social Content Plan and write blog posts, landing pages, FAQs, and web/app microcopy Create high-conversion content for Meta, Google, YouTube ads, and WhatsApp campaigns Write scripted content for reels, shorts, and brand videos, in sync with current trends 4. SEO, Branding & Strategy Use SEO tools to optimize long-form and evergreen content for ranking Contribute to brand storytelling, tone-of-voice evolution, and content calendars Maintain and evolve content libraries for clinics, partners, and sales support 5. Blog Writing Research, plan, and write high-quality, SEO-optimised blogs on topics related to [your industry—e.g., hearing health, wellness, audiology, etc.]. Create informative and engaging long-form content (1,000–2,500 words) tailored for your target audiences. Develop content strategies and blog calendars aligned with marketing and brand goals. Regularly update existing blog content to ensure freshness, accuracy, and adherence to SEO best practices. Collaborate with designers and digital teams to repurpose blogs for social media, emailers, and ad creatives. Conduct competitor and keyword research to identify trending blog opportunities. • Ensure all blog content aligns with brand tone, clarity, and factual accuracy. JOB REQUIREMENTS 1-5 years of experience in content writing, brand communication, or copywriting Strong portfolio across print, digital, publishing, and presentation-oriented writing • Exceptional written English with an eye for tone, clarity, and emotional nuance Deep understanding of brand positioning, ATL/BTL formats, and SEO Ability to write for varied formats – from in-depth articles to one-liner copy Proficiency in MS Office and Google Docs and familiarity with tools like Grammarly, ChatGPT, SEMrush, or WordPress Ability to manage multiple stakeholders, creative briefs, and tight deadlines Healthcare or wellness industry experience is a plus Job Type: Full-time Pay: ₹20,000.00 - ₹35,000.00 per month Schedule: Day shift Application Question(s): Notice period Work Location: In person
