Content Writer & Content Creator

Job Title: Content Writer & Content Creator Location: 6TH FLOOR, 601,Webel Tower I, BN-4, Sector V, Bidhannagar, Kolkata, West Bengal 700091 Employment Type: [Full-time Experience Required: 2–5 years (preferred) Industry: [ IT Services, Digital Marketing, E-commerce, SaaS] Job Summary: We are seeking a creative and strategic Content Writer & Content Creator who possesses a strong command of written communication and a deep understanding of modern content creation across digital platforms. The ideal candidate will be responsible for producing engaging, high-quality content that aligns with our brand voice and drives traffic, engagement, and conversions across multiple channels. Key Responsibilities: Content Writing: Research, write, and edit compelling content including blogs, articles, website copy, case studies, newsletters, and whitepapers. Ensure all content is consistent with brand guidelines, SEO best practices, and user intent. Collaborate with internal teams (marketing, sales, product) to create informative and persuasive content tailored to different stages of the customer journey. Content Creation: Ideate and produce engaging multimedia content such as videos, reels, infographics, and carousel posts for platforms like Instagram, LinkedIn, YouTube, and Facebook. Plan and manage content calendars, campaigns, and social media posting schedules. Analyze content performance and optimize based on engagement metrics, trends, and audience feedback. Strategy & Innovation: Stay updated with the latest trends in content marketing, SEO, and digital media. Bring creative ideas for storytelling, content formats, and audience engagement. Support brand-building efforts through thought leadership and consistent voice across channels. Key Skills & Qualifications: Proven experience (2–5 years) as a content writer and/or content creator in a marketing or digital media environment. Strong writing, editing, and proofreading skills with a portfolio demonstrating versatility across formats. Deep understanding of social media platforms, their audiences, content algorithms, and trends. Experience with content tools (e.g., Canva, Adobe Creative Suite, CapCut, Descript) and CMS platforms (e.g., WordPress). Knowledge of SEO principles and tools like SEMrush, Ahrefs, or Google Search Console. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Bonus: Basic knowledge of analytics tools (Google Analytics, Meta Insights) and video editing. What We Offer: A dynamic, creative, and collaborative work environment Opportunities for professional growth and creative ownership Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹30,000.00 per month Benefits: Work from home Schedule: Day shift Fixed shift Supplemental Pay: Performance bonus Yearly bonus Language: Hindi (Preferred) English (Preferred) Work Location: In person