Content Writer (B2B SaaS / Industrial Tech)

Content Writer

This role will work closely with the marketing, product, and sales teams to create content that educates, informs, and drives pipeline growth. 

Key Responsibilities

Content Creation

• Develop high-quality blogs, thought-leadership articles, landing page copy, and product-focused content. 
• Write compelling narrative content around field operations, asset management, digital transformation, and AI-driven workflows. 
• Craft SEO-optimized articles and website copy aligned with brand tone and editorial guidelines. 

Technical & Product Content

• Create clear and structured

  whitepapers, eBooks, datasheets, product briefs, use-case documents, and solution overviews

  . 
• Work closely with product and engineering teams to simplify complex technical concepts for business audiences. 
• Maintain consistency, accuracy, and clarity across all product-related content. 

Outbound & Sales Enablement Content

• Draft high-impact

  cold outreach emails, outbound sequences, follow-ups

  , and targeted messaging aligned with ICPs (Operations, IT, Finance, etc.). 
• Support sales with scripts, pitch decks, one-pagers, and customer-facing collateral. 
• Collaborate with GTM teams to refine messaging based on industry trends and customer pain points. 

Research & Insights

• Conduct deep research on industry trends across oil & gas, energy, mining, construction, and field services. 
• Convert domain insights into structured, actionable, and credible content. 

Brand & Content Operations

• Maintain an editorial calendar and ensure consistent publishing across platforms. 
• Uphold brand guidelines and tone across all content formats. 
• Repurpose long-form content into social posts, newsletters, and short explainers. 

Requirements

• 3+ years of experience

  in B2B SaaS, industrial tech, or technical writing (preferred but not mandatory). 
• Strong writing, editing, and storytelling skills with the ability to write both technical and non-technical content. 
• Ability to draft persuasive outbound emails and conversion-focused messaging. 
• Basic understanding of SEO, content marketing principles, and digital publishing. 
• Experience creating structured technical assets like whitepapers, case studies, and datasheets. 
• Ability to manage multiple projects with tight deadlines and high attention to detail. 
• Familiarity with field operations, manufacturing, oil & gas, or asset-heavy industries is a plus.