Content Strategist

We are seeking a Content Strategist to work with a leading advertising agency in Mumbai!

Job Summary:

The Content Strategist is responsible for developing and executing content strategies that align with brand objectives, enhance audience engagement, and drive measurable results. The role requires a mix of strategic thinking, creative storytelling, and analytical insight to plan, create, and optimize content across multiple platforms.

Key Responsibilities:

• Develop comprehensive content strategies for clients across digital, social, and traditional channels.
• Collaborate with creative, copy, design, and social media teams to ensure cohesive brand messaging.
• Conduct research on industry trends, audience insights, and competitor content to inform strategy.
• Create content calendars, tone-of-voice guidelines, and content frameworks for brands.
• Oversee the creation and execution of campaign content — from concept to delivery.
• Optimize content performance through analytics and provide actionable insights.
• Work closely with media and account teams to align content with campaign goals and KPIs.
• Ensure brand consistency across all platforms and communications.
• Identify new content formats and emerging trends to keep client brands relevant and engaging.
• Present strategy decks and content ideas to clients with strong rationale and creative clarity.

Requirements:

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 2 years of experience in content strategy, digital marketing, or brand communication.
• Strong understanding of social media platforms, SEO principles, and digital storytelling.
• Excellent writing, presentation, and conceptual thinking skills.
• Experience with analytics tools (Google Analytics, Meta Insights, etc.) is a plus.
• Ability to manage multiple clients and deadlines simultaneously.
• Creative mindset with strategic acumen and attention to detail.

Preferred Skills:

• Experience in advertising or creative agencies.
• Familiarity with influencer marketing and content collaborations.
• Understanding of paid and organic content ecosystems.
• Strong sense of design and visual storytelling.

Write to us at hello@whizzhr.com