Content Strategist

Job Title: Content Strategist

Location: BKC, MUMBAI (On-site)

Salary : 40,000 per month

Department: Marketing / Content

About the Role

We are looking for a creative, detail-oriented Content Strategist to support our team in planning, creating, and optimizing content across multiple platforms. This role is ideal for someone who is passionate about storytelling, digital marketing, and understanding how content can influence user behavior and brand perception.

Key Responsibilities

• Assist in developing content strategies that align with business goals and target audience needs.
• Conduct research on industry trends, competitors, and audience interests to inform content planning.
• Support content creation for blogs, social media, email campaigns, website copy, and other digital channels.
• Help organize and maintain the content calendar to ensure timely delivery of assets.
• Collaborate with writers, designers, and marketing team members to produce high-quality content.
• Optimize content using SEO best practices (keywords, metadata, structure).
• Track content performance using analytics tools and prepare basic reports.
• Brainstorm ideas for campaigns, storytelling angles, and multimedia formats.

Requirements

• Currently pursuing a degree in Marketing, Communications, Journalism, Media Studies, or a related field.
• Work experience of minimum of 3 years as a content strategist.
• Strong writing, editing, and research skills.
• Basic understanding of digital marketing and content strategy concepts.
• Familiarity with social media platforms (Instagram, LinkedIn, TikTok, etc.).
• Bonus: Knowledge of SEO, analytics tools (Google Analytics, Search Console), or content management systems.
• Creative mindset, attention to detail, and eagerness to learn.

What You’ll Gain

• Hands-on experience in developing and executing content strategies.
• Exposure to cross-functional teamwork in a fast-paced environment.
• Opportunity to build a portfolio of published work.
• Mentorship from experienced content and marketing professionals.