Content Strategist

Role Overview

You will lead the end-to-end content direction for the brand across Instagram, LinkedIn, X, and premium sales collaterals. This role requires a strong understanding of luxury storytelling, science-backed wellness communication, and brand positioning.

Key Responsibilities

Brand Strategy & Content Direction

• Build and maintain a luxury content identity — calm, minimal, scientific, and exclusive
• Write scripts, captions, and long-form content aligned with longevity, biomarkers, wellness, and transformation

Reels & Video Ideation

• Create 15–20 high-quality reel concepts per month
• Work closely with the videographer and editor to produce premium content

Personal Brand Content

• Manage stories, carousels, reels, and thought leadership content

Marketing & Sales Communication

• Build minimal premium ad copy for Instagram and Meta ads
• Assist with brochure writing, marketing journeys, and premium product communication

Analytics & Optimization

• Maintain content performance dashboards
• Recommend monthly strategy improvements based on insights

Ideal Candidate Profile

• Strong understanding of luxury wellness branding
• Excellent copywriting and storytelling ability
• Comfortable working with scientific and wellness topics
• Up-to-date with social media trends
• Creative, detail-oriented, and structured

How to Apply:
Apply directly through Indeed. Only shortlisted candidates will be contacted.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 per month