About Us Binca Games is a fast-growing board games and toys company, expanding across categories like puzzles, arts & crafts, plushies, and STEM. With a strong presence on Amazon and other marketplaces, we are building a global brand loved by families and players alike. We are now looking for a creative Associate Marketing Manager to join our team and help us scale across India and the US. Role Overview As Associate Marketing Manager, you will work closely with the leadership team to craft and execute marketing strategies that build brand awareness, drive online sales, and create memorable brand experiences. This is a hands-on role where creativity meets performance — from designing campaigns to managing influencers, from building Amazon storefronts to developing engaging content. Key Responsibilities Brand & Campaigns Plan and execute creative marketing campaigns for India and US markets. Develop strategies to build brand equity across marketplaces, D2C, and retail. Content & Creatives Oversee creative content production (social media, Amazon A+ content, ad creatives, videos, reels, etc.). Collaborate with graphic designers, video editors, and agencies to ensure brand consistency. Performance Marketing Support Work with external partners/teams on Amazon Ads, Meta Ads, and Google Ads. Track campaign performance, analyze metrics, and optimize for ROI. Influencer & Community Marketing Identify and manage collaborations with influencers in India and US. Build an engaged community of board game enthusiasts and creators. Go-to-Market Execution Assist in launches of new games and product lines. Manage timelines, campaigns, and cross-functional coordination for smooth execution. Market Insights & Strategy Track industry trends, competitor activities, and customer insights. Provide inputs for creative positioning and product-market fit. Requirements 2–4 years of experience in marketing (consumer brands, FMCG, D2C, toys/games, or e-commerce preferred). Strong understanding of digital marketing, especially Amazon, Meta, and influencer marketing . Creative thinker with the ability to translate brand strategy into engaging campaigns. Excellent communication, project management, and analytical skills. A passion for games, toys, and pop culture is a strong plus. What We Offer Opportunity to build and scale a global brand in a fast-growing category. A creative, entrepreneurial, and collaborative work environment. Exposure to both Indian and US markets. Growth opportunities in a rapidly expanding company. Job Type: Full-time Pay: ₹50,000.00 - ₹75,000.00 per month Work Location: In person
About Us: Binca Games is a fast-growing board games and toys company expanding into puzzles, arts & crafts, plushies, and more. We’re building playful, innovative products that spark joy in homes around the world. As we scale across Amazon and direct-to-consumer platforms, we’re looking for a talented Graphic Designer to strengthen our creative presence through engaging visuals and marketing content. Role Overview: We’re seeking a creative and detail-oriented Graphic Designer to design impactful Amazon creatives, video ads for Amazon & Meta, and other marketing assets. You’ll collaborate closely with the marketing and product teams to deliver eye-catching, conversion-focused content that builds our brand and drives sales. Key Responsibilities: Design and optimize Amazon storefront creatives, product images, A+ content, and infographics. Create short-form video ads for Amazon and Meta (Facebook/Instagram). Develop engaging marketing visuals, including social media graphics, email creatives, and promotional material. Ensure all designs align with brand guidelines while adapting to platform-specific best practices. Collaborate with marketing and product teams to conceptualize and execute campaign ideas. Stay up to date with design trends, digital ad formats, and e-commerce creative strategies. Requirements: Proven experience as a Graphic Designer (preferably in e-commerce, FMCG, or consumer brands). Strong portfolio showcasing work across digital platforms, especially Amazon/e-commerce creatives. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, or similar tools). Experience in video editing and motion graphics for ads. Understanding of performance-driven creative design (what converts in ads). Strong attention to detail and ability to deliver on tight deadlines. Creativity, adaptability, and a proactive mindset. Nice to Have: Familiarity with Amazon design guidelines and best practices. Experience with Meta Ads Manager or other ad platforms. Knowledge of UI/UX principles for e-commerce. What We Offer: Opportunity to be part of a high-growth games and toys company. Creative ownership with room to experiment and innovate. A collaborative, fast-paced, and fun work environment. Competitive compensation. Job Type: Full-time Pay: ₹25,000.00 - ₹50,000.00 per month Work Location: In person
Job description About the Role: We're seeking an experienced Amazon Performance Marketing professional to lead our US market expansion and drive profitable growth through strategic advertising and optimization. Key Responsibilities: Manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) Optimize product listings with keywords, and analyze sales data to improve conversions Monitor performance metrics (e.g., ROI, CPA, ROAS, ACoS) Develop and execute Amazon SEO strategies Manage advertising budgets and forecast performance Analyze competitor strategies and market trends A/B test product listings, images, and ad creative Coordinate with Amazon account management and logistics teams Report on KPIs and provide actionable insights Requirements: 3-5+ years Amazon advertising experience (US marketplace) Proven track record managing $20k+ monthly ad spend Expert knowledge of Amazon Seller Central/Vendor Central Experience with tools like Helium 10, Jungle Scout, AMZScout Strong analytical skills and data-driven approach Experience with card games/toys/consumer products (preferred) US market knowledge and timezone availability Job Type: Full-time Pay: ₹306,547.60 - ₹1,516,488.26 per year Work Location: In person
We’re looking for a Junior Content Strategist who can help shape, plan, and execute engaging content across social, digital, and e-commerce platforms. You’ll work closely with our creative, design, and performance teams to ensure every piece of content aligns with brand goals and connects with our audience. This is a great opportunity for someone who’s part storyteller, part data-thinker, and deeply curious about what makes content perform. Key Responsibilities Support the development of content calendars for product launches, campaigns, and partnerships. Research trends, keywords, and audience insights to guide content themes. Write and edit short-form content (social captions, product descriptions, ad copies) and coordinate with designers for visuals. Collaborate with the performance marketing team to test content angles, measure impact, and optimize based on data. Maintain brand voice and tone consistency across all digital touchpoints (Amazon, Instagram, website, influencer briefs, etc.). Track competitor and trend activity to identify new content opportunities. Manage content assets and documentation (briefs, strategy decks, copy libraries, etc.). Assist in planning influencer and creator campaigns with the marketing team. Requirements 0–2 years of experience in content strategy, marketing, or social media (internships count). Strong writing and storytelling skills with a good sense of brand tone. Basic understanding of analytics, engagement metrics, and SEO/social trends. Highly organized with attention to detail and timelines. Comfortable working in a fast-paced, creative environment. Bonus: Experience with Canva, Google Sheets, or content scheduling tools (e.g., Later, Notion, Asana). Job Type: Full-time Pay: ₹35,000.00 - ₹80,000.00 per month Work Location: In person