Job
Description
About PERCH : https://www.linkedin.com/company/perch-clothing/ Job Summary: As the Content Strategist , you'll be responsible for developing and executing the brand's content strategy across all digital platforms, ensuring consistent messaging that aligns with our brand values and customer expectations. The ideal candidate has a passion for fashion, a strong understanding of content trends, and an analytical mindset to measure content performance. Key Responsibilities : Develop a cohesive, data-backed content strategy aligned with brand goals and audience insights. Own and manage content calendars — ensure timely delivery across website, blog, social media, emails, etc. Create & manage engaging social media content (posts, reels, stories, campaigns) tailored to platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, and more. Track and analyze content performance — tweak strategies based on engagement, traffic, and conversion metrics. Requirements: 3+ years of experience in content strategy, digital marketing, or related fields — fashion or e-commerce experience is a major plus! A degree in Marketing, Communications, Journalism, or related field (or equivalent experience). Skills That Set You Apart: Deep understanding of content marketing, SEO, and social media strategy. Excellent storytelling, writing, and editing skills Experience with CMS platforms and tools like Google Analytics, Meta Insights, etc. Personal Vibe: Creative, detail-obsessed & forward-thinking Team player who communicates clearly and collaborates like a pro Self-motivated, analytical, and always ready to optimize If you’re part storyteller, part strategist, and all-in on fashion and content — we want to hear from you. For more info , contact us at +91 9220894940 . Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹45,000.00 per month Benefits: Leave encashment Paid sick time Paid time off Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Application Question(s): We must fill this position urgently. Can you start immediately? What's your minimum expected monthly salary? Work location in Udyog Nagar, West Delhi, Delhi are you comfortable Commuting or Working On-Site as Full-Time? What's your last drawn in-hand monthly salary? Experience: Brand Content Strategy: 3 years (Required) Brand Content Creation: 3 years (Required) Social Media Handling: 3 years (Required) Brand Social Media Strategy: 3 years (Required) Work Location: In person
