Content Strategist

Location : Unitech Cyberpark, Sector 39, Gurugram, Haryana

Work Mode : On-site, Full Time

Experience : 2-3 years

Responsibilities:

• Marketing Strategy Development:

  Conceptualize and implement innovative marketing strategies that align with the visual and verbal brand identity of brands.

• Client Insight & Analysis:

  Interpret client briefs and objectives, identify key challenges, and establish clear success metrics of the marketing campaigns.

• Creative Ideation:

  Develop compelling and trending marketing campaigns starting points, storytelling, and content formats aligned with the brand’s positioning.

• Collaboration for Creative Direction:

  Provide clear, actionable guidance to copywriters, designers, and editors to facilitate seamless execution of content deliverables.

• Market Intelligence:

  Monitor emerging trends, evolving audience behaviors, and competitor activities to keep creative concepts fresh, relevant, and impactful.

• Brand Consistency:

  Maintain a consistent tone, voice, and messaging style of brand across all digital platforms.

• Client Engagement & Escalations:

  Present creative strategies, campaign concepts, and scripts persuasively to clients, while also managing client escalations with professionalism and timely resolution.

• Performance Optimization:

  Leverage social media analytics and past campaign performance data to refine and enhance future creative initiatives.

• Creative Problem-Solving:

  Adapt to feedback, resolve creative challenges, and collaborate effectively with internal teams to deliver high-quality outputs.

• Pitch Deck Development

  : Design and structure persuasive pitch deck that effectively communicate the marketing campaign concepts and strategic recommendations to clients.

• Multi-Brand Management:

  Experienced in handling multiple brands across diverse industries, with a clear understanding of their creative needs.

• Campaign Presentation:

  Deliver end-to-end creative presentations for campaigns or scripts, articulating the narrative and creative vision.

• Integrated Coordination:

  Liaise daily with Client Servicing teams, ensuring timely execution of deliverables from topical brand posts to marketing campaigns.

• AI Generalist:

  Utilize AI-powered tools wherever needed in the process to boost campaign efficiency and creativity.

• Quality Assurance:

  Review content and creative deliverables thoroughly to ensure accuracy, consistency, and alignment with brand guidelines before final release.



Benefits

• Freedom to Experiment:

  Your ideas will get space to grow.

• No-Questions-Asked Leaves:

  We value trust and accountability.

• A Celebratory Culture:

  We work hard and celebrate harder.

• Impactful Work:

  Get hands-on with real-time projects for well-known brands.

• Growth Investment:

  We commit time, resources, and mentorship to help you level up.