Posted:4 days ago|
Platform:
Work from Office
Full Time
Content Strategist Fashion & Apparel (Luxury Ethnic-wear Brand)
About the Role:
We’re looking for a creative storyteller who can bring fashion, culture, and emotion together — shaping powerful brand narratives both digitally and in-store. This role demands someone who thinks beyond campaigns and builds an experience.
Key Responsibilities:
Build editorial-grade brand stories & campaign themes (bridal, festive, seasonal edits).
Lead fashion shoots end-to-end — concept, styling, scripting, and final creative direction.
Create high-impact content across Reels, lookbooks, influencer collabs & trend-based stories.
Drive brand presentation across stores — city-wise window concepts, visuals, and signage storytelling.
Collaborate with design, retail & marketing teams to ensure one brand voice across all platforms.
Ideate out-of-the-box partnerships & brand collaborations that boost visibility and aspirational value.
Write scripts & storyboards for campaigns, influencer shoots, and short-format videos.
Skills Required:
Sashi Vangapalli
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